AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) (“AcuityAds” or “Company”), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today revealed the new, highly anticipated advertising automation platform, illumin™ (“illumin” or the “Platform”).
The illumin platform is now available to advertisers, enabling planning, buying, and omnichannel intelligence in a single platform for seamless visualization and management of the consumer journey. illumin allows advertisers to map their consumer journey playbooks across screens and execute in real-time using programmatic technology.
A natural evolution stemming from the notable growth of AcuityAds over the last several years, illumin is the first standalone brand to grow from within the AcuityAds ecosystem following over $100 million invested in the brand’s technology offerings. The platform offers a simple, intuitive user experience for marketing teams of all sizes and experience, guiding marketers in their decision making process in a way that can be personalized to their unique goals.
“Anyone can put together a simple advertising campaign one ad set at a time. We are using illumin to get sequencing right,” said Rob Towne, Director of Performance Marketing at Purple Innovation, Inc. (“Purple”), a leading provider of branded comfort products. “Acuity is helping us to build complete customer journeys so we can deliver the right message to targeted audiences based on real customer behavior.”
illumin was previously in beta with Purple and other highly respected brands such as Home Depot, MassMutual and Lamark Media; the beta offered these advertisers the opportunity to leverage the unique capabilities of illumin to close the gap between planning and execution of advertising.
“illumin has bridged the gap to allow anyone to plan and execute programmatic media buys through their easy drag and drop approach and user journey visualization,” added Joseph Choi, Director of Digital Media at Lamark Media.
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With display & programmatic advertising going cookie-less and privacy becoming the priority for the martech platforms and marketing world, learn what’s nextThe world of advertising has harnessed data, mainly through the use of cookies, to learn better about audiences and target them for the past decade.
But various data breaches have raised concerns for customers about the data that is collected about them.
Pertinent questions likeWho is collecting the data?How are they using the data?Is the data being handled keeping the privacy compliances in mind?This has led to the assembling of the programmatic industry with wide changes that prioritize customer privacy.
GDPR (General Data Protection Regulation) led the way, and Facebook and Google have also made voluntary changes, the latest one is the removal of third-party cookies from internet browsers.
Apple’s Safari blocked these third-party cookies in 2017, Followed by Mozilla Firefox late last year, and Google Chrome, which accounts for around 62% of browsing, has recently announced a two-year transition period to do the same.So programmatic advertising is going cookie-less, but is it the end of digital advertising?
Twitter The answer is yes as well as no, to understand in detail, let’s dive into the article.
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