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Why Image Recognition App is Going Popular in E-Commerce Industry

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Alex Hales
Why Image Recognition App is Going Popular in E-Commerce Industry

There is a significant untapped potential of image recognition technology. Now, retailers are focusing on building image recognition apps to enhance in-store customer service. It enables shoppers to scan any item with a mobile app and pull up the whole inventory within a few seconds. Such apps also suggest recently viewed items or similar products based on current searches.

Shopping is Going Mobile?

According to a survey by Retail Dive, 71.6% of consumers said they shop via mobile smartphone at home, while travelling, or during their spare time. For retailers, it means big opportunities to target larger audiences. Taking advantage of a large consumer base, many retailers are developing mobile apps using the latest technologies. Image recognition apps are gaining popularity as it allows the audience to buy their favourite products with one tap.

How Image Recognition Apps helps your E-commerce Business to Grow at Scale    

If you are not familiar with shopping with image search, here’s a quick brief. With image recognition technology in apps and websites can identify pictures, logos, and various objects easily. Upon successful identification, it can trigger numerous results or lead users to onsite buying sites. Implementing technology enables you to deliver smart shopping experiences that are accessible to users worldwide.

Unlike boring shopping ways, it gives users a chance to buy something they love in a few minutes. All you need to do is snap a picture of what you like, get instant results, check reviews online, compare prices, and directly make a purchase.

Why Scan-to-Shop Matters to Your Customers?

  1. Customers want Instant Gratification

Customers’ attention is limited to just a few seconds. An app with a scan to shop feature, you can easily shop any product with your device and engage users around the globe without any hassle.  Also, these apps allow you to link to the mCommerce sites seamlessly to make shopping more delightful than ever before. 

  1. Customers want Personalized Experiences

Every customer wants to get recognized by their favorite brands so that they know about current and relevant offers. With the scan to shop app feature, users can scan a product and get interactive and ever-changing offer details that are tailored to customer’s needs.

Leveraging the potential of augmented reality is one of the smartest ways to deliver what exactly customers are looking for. Using the image recognition technology, you not only get instant results but also get a chance to compare the prices and get great deals on your favourite products.  

  1. Customers Always want Something New

Undoubtedly, the image recognition tool allows your customers to interact with product packaging. There are only 1% of shoppers who don’t want to try anything new. Thus, it is vital to keep your app evolving with the latest trends. Scan-to-shop is a step towards retail innovation that helps shoppers to find the style they want with a few clicks.

Summary

In conclusion, shopping with image recognition is counted in the latest trends in the marketplace. Many apps are offering these services and make shopping easier. Now the question arises, which one you should choose? TruePicShop is one of the advanced AI-powered image recognition platforms that aim to revolutionize your shopping for people across the globe. Another major benefit of using the app is that it allows you to connect & share your favourites with your family/friends instantly. Moreover, the app has an exquisite collaboration with top-selling partners that make the buying process like a breeze. For details about the app, you can download it from Apple or Google play store.

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Alex Hales
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