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Reduce Churn, Increase Revenue, and Scale Up with CPQ

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lee carl
Reduce Churn, Increase Revenue, and Scale Up with CPQ

Your response to the needs of the customers is the basis of making or breaking every deal.

You need to deliver superior and consistent customer experience to increase customer retention through all possible channels.

These customers will serve as loyal advocates to get better sales.

If you are making it a long, complicated, and a confusing process, you might lose your business to competitors.

To meet ever-changing customers’ demands, organizations nowadays invest their time and money in Customer relationship management (CRM) solutions, like Salesforce CPQ

The software is excellent to track activities that provide an opportunity to manage relationships with customers once the deal is closed.

The quote to cash software and strategies in the current market are evolving swiftly with greater precision. This happens in every aspect of the sales cycle, from product pricing to the process of complex product configurations.

The Salesforce CPQ offers in-depth insights into the customer’s needs and enables them to act smart. Such traits allow winning the latest deals in the complex and competitive selling space.

CPQ implementation can drive peak sales performance of the organization.

 

For More: B2B Commerce Implementation

 

Let us discuss how to reduce churn rate and increase revenue streams and scale up with CPQ:

Modern configure, quote, price solutions start where CRM ends. It also has an impact on accelerating sales strategy. Modern CPQ will enable you to perform better, and respond to the customer’s needs faster.

Moreover, it enables you to regain control and fuel more profits than ever. The CPQ platform will enable the business to reduce churn and increase revenue with CPQ in the following way:

1) Enhances Performance

To drive productivity in the new CPQ sales environment, business leaders can build a powerhouse salesforce to establish a relationship with buyers.

The truth is that most sellers only spend 30 percent of their time building relations with the customer selling the product.

The remaining time is used in administration tasks, searching for sales information in spreadsheets. They have to configure and check the pricing of products manually.

With CPQ, they could work smarter, respond faster, and delight customers better.

The CPQ platform will also enable the seller to provide customers with a more authentic and a great experience.

The focus of the current market has been shifted to helping customers and fulfil their needs and solve their problems.

Sales leaders are also reducing friction in their workflow by using Salesforce CPQ solutions and eliminating manual processes.

When you remove the need to update spreadsheets and disconnected ERP and CRM systems manually, then sales reps will be able to deliver customized and accurate quotes in minutes.

 

For More: Salesforce Community Cloud Strategy

 

2) Reducing Churn Rate

Reliable CPQ software will also lead to a reduced churn rate by maximizing face to face selling time.

Modern CPQ software offers mobility, machine intelligence, and newer applications allowing sales representatives to create tailored proposals and offers for the customer making use of the right channels on the right devices.

It also reduces heavy lifting, allowing sales reps to focus more on sales development and engagement.

To close deals faster, one needs to respond quickly, supportively, and accurately to advance the interest of the customer. With the help of the right Salesforce CPQ Solutions, one can provide the power that your team might need to perform better.

3) Fueling more profits

Is there a figure of profit that you want to achieve? Well, you are not alone, as every firm targets to achieve growing revenue each year. But not all of them have the vision to achieve these targets.

The quoting process for most complex deals will require gathering data from various channels and sources.

It will increase the chances of errors. When you are eliminating pricing books with spreadsheets, you can automate the process with CPQ software.

You will be able to drive higher win rates, increasing customer retention and helping sales representatives reach their targets.

 

For More: Salesforce B2B Ecommerce Strategy

 

4) Avoids Outdated Information Transfer

60% of  customers want to talk about pricing on their first call. When the sales representative relies on an excel spreadsheet, there are chances that they come up with an outdated pricing structure.

With CPQ software, this will make it easier for sales reps to make the right product and the service through which they will be able to close bigger deals with increased margins and growing revenue.

The top sales teams are going to facilitate pricing controls with the CPQ platform.

It will save the business from the loss of revenue and the churn rate when price lists or discounts are incorrectly applied.

The primary focus is to move more deals faster. With the help of Salesforce CPQ implementation at the center of your sales process, you will be able to drive more profits and productivity.

Research conducted by the Aberdeen Group shows that users who are using CPQ shorten their sales cycle by 13%. It will reduce the average sales cycle from 4.68 months for non-CPQ Users to 3.42 months of CPQ users.

According to this study, non-CPQ users had 7.1 conversations per deal, but CPQ users had 6.6 conversations in business transactions.

 

For More : Salesforce B2B Commerce Cloud

 

5) Regaining Control

There is pressure among sales representatives to meet new customer expectations and higher quotas.

To overcome this, they may change the price because of some competitive offer. They can also sometimes issue discounts based on gut feeling.

Modern sellers do not leave profitability and productivity to chance. As leaders in sales are excellent, they are taking every advantage of the CPQ platform to control the sales practice and behaviors.

CPQ is going to help sellers to take the right-first-time approach and get desired business outcomes.

Having this kind of transparency is going to give sales representatives peace of mind. It will also reduce exposure to financial penalties and claims if some product or service is disputed.

With an increase in demand and competitive factors, it becomes essential to minimize the impact of uncertainty and making constant change is complicated.

CPQ software will make it very easy for you to drive the right sales behavior by maximizing risk and regaining control over important factors of the business.

 

For More: Salesforce Consulting Partner

 

A final thought

The Salesforce CPQ platform helps in gaining more insight by collecting great amounts of data captured in sales and marketing departments.

You will also be able to take the customer preferences in the account, and it will become one of your selling strategies.

 

Source: Increase Revenue with CPQ

 

 

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