Seismic, the industry-leading, and award-winning sales enablement and marketing orchestration platform provider, today announced Krish Mantripragada has joined as chief product officer. At Seismic, Krish will bring a deeply customer-centric approach to driving the company’s overall product innovation, development and operations, and accelerating global growth.
With more than two decades of experience conceiving, building, and delivering successful SaaS products at leading software companies, Krish joins Seismic during a period of strong momentum and growth. Most recently, Krish served as the chief product officer and executive vice president at Medallia, where he led their product organizations through an explosive period of growth for the company. During his time, he oversaw the launch of their award-winning Experience Cloud platform, created new product lines, entered new markets, and built world-class teams that led to the company’s successful IPO. Before Medallia, he was the senior vice president of information and analytics solutions at First Data, responsible for monetizing multi-channel commerce and payment data. Previously, Krish was a global vice president at SAP responsible for advanced analytics applications in sales, supply chain, and consumer marketing.
“Krish brings a deeply customer-centric product development background to Seismic,” said Doug Winter, Seismic CEO, and co-founder. “His broad set of experiences — including incorporating customer needs into all aspects of product innovation, building rapid and highly scalable product development processes, and assimilating acquired technologies — make him a tremendous addition to the team. We are thrilled to have him on board.”
The appointment of Krish to CPO comes on the heels of Seismic’s Series F funding round, which will fuel product innovation, as well as global expansion and M&A activity. Seismic is consistently recognized as the market leader in the sales enablement industry, and was recently named a Leader in The Forrester Wave™: Sales Content Solutions, Q3 2020 report, a Leader in the G2 Grid® Report for Sales Enablement | Fall 2020, and named to the 2020 Forbes Cloud 100.
“In today’s environment, customers expect an incredible experience with a company’s product every single time. The best SaaS providers, whether they’re B2B or B2C, understand the Experience Economy and deliver great products at scale,” said Krish. “I’ve joined Seismic because of the company’s highly collaborative team and culture, customer focus, and market opportunity. Seismic is tracking to change the future of sales and marketing as we know it. I’m eager to help the company scale its team, offerings, and overall business.”
Krish holds a Ph.D. in mechanical engineering with a minor in management science from the Massachusetts Institute of Technology (MIT), and a bachelor’s in mechanical engineering from Indian Institute of Technology, Delhi. He lives in the San Francisco Bay Area with his wife and two children.
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Varicent, the leading provider of next-generation Sales Performance Management (SPM) software, today announced the appointment of Alison Elworthy as an independent member to its board of directors, effective October 6, 2020.
This expands Varicent’s board to six directors since its creation in January of 2020.The current Senior Vice President of Customer Success at HubSpot, the leading growth platform, Alison brings to Varicent 15 years of experience in delivering best-in-class services and support to a globally diverse customer base.
Alison serves on the board of advisors for the Women in the Enterprise of Science and Technology (WEST) learning community and prior to HubSpot, worked on customer experience at Fidelity Investments.
Alison holds an MBA from The Tuck School of Business at Dartmouth and an undergraduate degree from Tufts University.“As a customer of HubSpot, we’ve always admired how Alison has built and continues to lead a customer-first culture.
So, when the opportunity came to have Alison join our board, we didn’t think twice,” said Marc Altshuller, President & CEO of Varicent.
“Like HubSpot, we’ve embraced an offering led go-to-market strategy, where the product represents not just the Varicent solution but the end-to-end experience of the customer across all interactions with our organization.
With each new sales enablement software release, the long-drawn lines between traditional sales and marketing teams become increasingly blurred.
There are a lot of sales enablement solutions on the market right now, but knowing what they are and what you need them for will help you make the best decision and help your team Do Better Work.
According to Forrester Research, sales enablement is the link between go-to-market concept and tactical execution.
Sales enablement, to put it another way, is a set of tools that lets your sales staff really put a plan in place to bring your product to clients.
In reality, teams that incorporate content from throughout the firm and sector are better positioned to close more deals.
Examples of sales enablement tools vary greatly depending on how much you want to spend on software and how much you want to sell.
