A branded ecommerce experience is the most attractive and important factor within the sales industry.
But unfortunately, it was limited to the B2C business until now. Salesforce took the initiative and offered a branded ecommerce experience for business buyers through Salesforce B2B commerce.
Salesforce B2B Commerce is a cloud-based software that offers buyers the seamless, self-service experience of online shopping with all the B2B functionality they demand.
It enables B2B ecommerce companies to create ecommerce storefronts specifically designed for large-volume purposes.
For More: docgen
Why have separate products for B2B and B2C commerce?
Apart from the similarity of the ecommerce experience, the needs of B2B products are different from those of B2C products.
Business buyers often need to make larger and more complex purchases. They also need easy online access to suppliers so they can buy products to help them run their businesses.
Salesforce acquired CloudCraze, a powerful B2B ecommerce tool, and spread its wings in the commerce cloud landscape. Salesforce B2B ecommerce is developed on the Salesforce CRM platform.
It implies that customers, their distributors, and eventually their buyers combine commerce and CRM data seamlessly to make a complete view of the customer or account.
To give an example of B2B ecommerce, a refrigerator manufacturer may have several business transactions such as buying compressors, getting coating material, buying internal inverters, etc.
The final transaction, a finished product sold to the consumer, is a single B2C transaction.
According to Forrester Research, the B2B commerce industry is expected to grow from $889 billion to $1.2 trillion by 2021.
Many leading names in consumer goods and manufacturing, like Adidas, Land O’ Lakes, Univar, and Ecolab, are empowering their B2B commerce businesses with the help of Commerce Cloud’s B2B Commerce solutions.
Highlighting benefits of Salesforce B2B Commerce: CloudCraze
-
Speed to market
Salesforce B2B Commerce offers a quick launch of your ecommerce business and helps you to start accepting digital orders. It is also flexible, so you don’t have to rebuild your commerce infrastructure to cater to changing market plans.
Salesforce B2B commerce empowers digital ordering by selling more, cutting costs, and deploying ecommerce on the world’s leading trusted cloud platform.
-
Affordable scalability
Salesforce B2B commerce allows you to pay for what you use rather than paying for the entire infrastructure. It frees your resources from handling infrastructure or license capacity.
B2B ecommerce growth can be greatly focused as it allows you to scale your business quickly on the cloud.
-
Powerful Ecommerce Features
Features like easy products and category searches make it easy for the customer to navigate vital information in a narrow category. It integrates with an AP through middleware.
The B2B ecommerce software also supports localization features supporting 30+ languages and currencies.
-
Seamless Product Updates
Salesforce B2B Commerce, with the help of Salesforce App Cloud, allows its clients to have a quick upgrade.
With new features released every one to two months, the client can take advantage of new functionality and features with an agile and ever-evolving release calendar update.
-
Lower maintenance cost
With Salesforce B2B Commerce alone, your team can launch new products and expand the business. The necessity of maintaining your ecommerce infrastructure is omitted, so it becomes more cost-efficient.
How to create a subscription product CPQ
Salesforce B2B Commerce Subscription Storefront is a native Salesforce B2B ecommerce storefront exclusively designed for organizations with subscription products. It offers four subscription models.
This Salesforce B2B Subscription storefront is built to extend exclusive support for software organizations with SaaS subscription-based pricing and promotions.
This CPQ for B2B subscriptions opens up the possibility of a seamless customer experience for business buyers with specific payment methods, pricing models, and billing cycles.
A Storefront buyer’s journey can be traversed through the following steps:
-
Log on into Storefront and authenticate each user.
-
Create a Personalized Experience with a custom storefront theme for a unique look and feel.
-
Browse and compare products, as the shopping cart can accommodate thousands of SKUs per order.
-
Custom product catalog for exclusive items or selected subset of products.
-
Better management of subscriptions through multiple payment options like credit cards, purchase orders, and ACH.
-
Convert trail to buy.
-
Checkout experience is improved by enabling online payment modes and reordering has been made simple with 2-Click reorder.
-
Storefront enables complex shipping functionality by allowing multiple delivery dates and locations.
This Storefront cycle easily collects and syncs key information needed by the buyer and rapidly converts leads into closed deals.
The Salesforce B2B Commerce Subscription storefront comes with pre-built Connectors. These connectors facilitate the buyer to perform its daily tasks seamlessly.
Connectors are framework that accelerate cross-cloud integration. It provides an API to work with Salesforce objects.
For More: cloudcraze
-
Payment Gateway
Salesforce Billing backs up various payment interfaces to process credit cards and ACH transactions. To accomplish this, it uses API integration to interface with a payment gateway.
-
Tax Engine
Salesforce Billing is embedded with tax integration. Salesforce Billing’s Standard Tax Engine provides a basic tax calculation engine for calculating simple tax use cases.
-
Marketing Analytics
The Salesforce connector helps buyers build marketing strategies around the entire customer journey.
As it has embedded Salesforce Einstein AI, Salesforce B2B Commerce improves decision-making.
-
Address Validations
Salesforce B2B Commerce ensures address validation by verifying at the entry point, providing for easy checkout, giving you an extraordinary customer experience.
-
Billing
Salesforce B2B Commerce Billing picks up order records for invoicing, payment, and revenue recognition, making the billing process a very efficient one.
-
ERP
Connector allows you to send extensive customer data to ERP for general ledger logging and financial reporting.
Salesforce B2B Commerce software covers the needs of big companies and is best suited for middle and small-scale companies.
There are some considerations for ecommerce platforms like pricing, scalability, speed, ease of use, customization, and marketing tools. Salesforce provides small business ecommerce solutions, providing all benefits of the online platform.
This B2B ecommerce software manages the full subscription lifecycle:
Salesforce B2B ecommerce software manages the subscription process and offers options for New/Paid subscriptions.
It also offers a Trail subscription option for new users. A cancellation option is also provided to cancel the subscription.
Salesforce B2B ecommerce software enables users to upgrade or cross-sell the subscription or users can avail the add-on facility as well.
It allows for renewal of subscriptions through the Renewal option. Proration handles an increase or decrease in subscription price when a price changes during any period of a subscription.
Co-terming allows you to adjust subscriptions so that they are ready for renewal at the same time.
Salesforce B2B ecommerce CSR flow allows CSRs to log into the Storefront as the user and see product and pricing entitlements.
With these footsteps and connectivity with the Salesforce.com platform, buyers can easily track day-to-day activities.
Salesforce B2B Commerce is the one-stop, end-to-end solution that caters to all needs required to flourish any B2B business.
It is a future-rich ecommerce platform that boosts the customer experience across all channels like mobile, web, social, and store.
This B2B ecommerce software has some striking features like
-
Content Management
The software offers the ability to adjust products, pricing, information, and other content to match supply and current situations.
-
Intangible Products
Salesforce B2B Commerce software offers functions specific to selling intangible products such as Subscriptions, trials, Perpetual Licensing, Downloads, etc.
-
Easy Checkout Process
Salesforce B2B Commerce optimizes the user checkout experience by providing Single Click Checkout, Order Summaries, and Shopping Cart features.
Also, the shipping options allow users to select shipping based on price and delivery time.
Source: Selling Subscription Products with Salesforce B2B Commerce
Don’t you get annoyed when you see a customer add items to his shopping cart often, but it remains in the cart itself without proceeding to the checkout?
Make sure that your checkout process as easy as possible.
A streamlined checkout process can increase your conversion rates better.
Your checkout process should contain the following item
Emails are one of the powerful tools to re-engage your customers.
Set up a mail campaign which will automatically send out emails to the users who abandoned their carts.
A branded ecommerce experience is the most attractive and important factor within the sales industry.But unfortunately, it was limited to the B2C business until now.
Salesforce took the initiative and offered a branded ecommerce experience for business buyers through Salesforce B2B commerce.Salesforce B2B Commerce is a cloud-based software that offers buyers the seamless, self-service experience of online shopping with all the B2B functionality they demand.It enables B2B ecommerce companies to create ecommerce storefronts specifically designed for large-volume purposes.Why have separate products for B2B and B2C commerce?
Apart from the similarity of the ecommerce experience, the needs of B2B products are different from those of B2C products.Business buyers often need to make larger and more complex purchases.
They also need easy online access to suppliers so they can buy products to help them run their businesses.Salesforce acquired CloudCraze, a powerful B2B ecommerce tool, and spread its wings in the commerce cloud landscape.
Salesforce B2B ecommerce is developed on the Salesforce CRM platform.It implies that customers, their distributors, and eventually their buyers combine commerce and CRM data seamlessly to make a complete view of the customer or account.To give an example of B2B ecommerce, a refrigerator manufacturer may have several business transactions such as buying compressors, getting coating material, buying internal inverters, etc.The final transaction, a finished product sold to the consumer, is a single B2C transaction.According to Forrester Research, the B2B commerce industry is expected to grow from $889 billion to $1.2 trillion by 2021.Many leading names in consumer goods and manufacturing, like Adidas, Land O’ Lakes, Univar, and Ecolab, are empowering their B2B commerce businesses with the help of Commerce Cloud’s B2B Commerce solutions.Highlighting benefits of Salesforce B2B Commerce: CloudCrazeSpeed to marketSalesforce B2B Commerce offers a quick launch of your ecommerce business and helps you to start accepting digital orders.
It is also flexible, so you don’t have to rebuild your commerce infrastructure to cater to changing market plans.Salesforce B2B commerce empowers digital ordering by selling more, cutting costs, and deploying ecommerce on the world’s leading trusted cloud platform.Affordable scalabilitySalesforce B2B commerce allows you to pay for what you use rather than paying for the entire infrastructure.
In the network marketing industry, a shopping cart facility has experienced tremendous growth in recent times.
This greatly helps fill the big gap between shopping and buying, so having the best E-Commerce MLM Software is inevitable to make a big hit online.
Additionally, it stores product information, multiple payment gateways and site data for user information displays.
Finix MLM offers this type of solution with advanced features that allow business owners to create their own shopping cart and customize it to their special needs.
Visit our official site and there are some special features that will absolutely help you taste your profits so delicious.
We are seeing lot of fashion ecommerce businesses these days.
-With a bunch of possible outlets, resources and online platforms, finding potential customers is challenging for startups and small businesses.Here are 5 ways to make your fashion ecommerce marketplace business a huge hit!
Niche marketplace is very particular to specific industry within huge sector.
When finding niche marketplace think about following points
How to serve them better
How to connect with them
