The healthcare industry and digitalization have not been very close friends. But today the importance of digitization in streamlining healthcare services is being felt slightly. The western world has been a pioneer in amalgamating the two to create a healthcare IT solution that is world-class.
But in India and Southeast Asian countries, the healthcare industry still seems to have apathy towards modern IT. The traditional healthcare system has just recently realized the importance of incorporating it into their system to ease operations and increase patient satisfaction.
Some of them have started the process of change on a very small scale while others are still in the debating phase. So by judging the scenario it can be established that the digital healthcare system is in the growth phase.
The world is seeing the birth of a number of start-ups and futuristic entrepreneurs who are flooding the market with several types of eHealth apps, ranging from booking a doctor, dialing for an ambulance, and patient medication history record to medicine inventory catalog.
Each of these has inducted cutting edge technology into creating innovative products like medical devices, fitness apps, and diagnostic tools. We can estimate the variety of products that can be developed and utilized for the overall benefit of the patient healthcare industry and other peripheral industries associated with it.
New businesses are coming up with new ideas and products every day, and as a result, it has become a survival of the fittest. To stay put and survive in this field, startups need to innovate, adapt, and change continuously. So to help them survive, app development companies offer some benefits and as a chain effect, they themselves will be benefited.
Hurdles In The Growth Of Healthcare Startups
Let us first analyze the problem that healthcare app development startups face:
1. Industrial Apathy
Established healthcare providers are still reluctant to adopt IT if they do accept technology but only for some specific categories. The digitalization of prescription generation is one problematic zone because a lot of individual interests are involved in the name of commission and perks.
2. Lack Of Dual Subject Knowledge
Healthcare app developers are experts in Domain cloud computing and other technical knowledge but do not understand much of the healthcare terminology. The opposite goes for healthcare startups. So both have expertise in one subject and need to work symbiotically.
3. Compliance With Government Standards
All healthcare startups need to have HIPAA, ICD10, and many such compliances. They have to include these in their product in order to be accepted by the industry.
4. Proper Integration
Startups need to seamlessly integrate their solution to the existing system. Compatibility with other existing systems that are based on old technology is a major concern. Integrating a remote consultation app with the hospitals’ existing EHR is quite difficult. Even integration with the Samsung health kit and the Apple health kit is very necessary because they are good data stores.
How Healthcare App Development Benefits Startups
Now let us see what benefits a mobile app development company offers a startup:
- Reach Remote Areas- Even if your product is best in the quality you need to increase your reach to remote areas. For survival, startups need to reach a wider customer base which will help them to grab new opportunities.
- Startup Consultancy- Startups face a lot of hiccups due to the slow process of technology adaptation and the hospitals’ reluctance to change. So if they hire dedicated web developers they get expert consultation on two aspects. Firstly, a seamless merger of IT and medical knowledge because to understand if your app or device is performing at optimum you need to have equal knowledge of both. Quality control becomes impossible without having sound knowledge of both. Secondly, they get a proper business plan to check how patients are affected and benefited. How a product has benefited its end-user will determine if a startup will survive or not.
- Healthcare App Development - Mobile and web development companies can provide a neatly curated solution that will increase the efficiency of the solution and reduce the cost of its development. They provide an engagement model that can boost the revenue and the ROI of the startup.
- Achieve HIPAA, HiTech Compliances - Providing solutions that are compliant with industry norms and even individual hospital norms benefit startups immensely. Because this certificate guarantees that a product adheres to all security aspects, this will increase their likeability in the market and bolster the sales and the revenue of startups.
- Consultation On Maintenance And Up-Gradation- Follow-up consultation and maintenance is necessary for all tech solutions. But in the case of e-Health apps more frequent follow-up is necessary because it involves rapid technology change into two streams: medicinal technology up-gradation and IT up-gradation. If IT up-gradation is made free, overheads can be reduced considerably. This will immensely benefit startups.
- Cloud Computing- By providing a Cloud computing-based solution that takes care of all security issues, startups gain an extra edge by reducing errors. This will directly improve their services.
- Micro-Level Partnership- Web developers can go into micro partnerships with startups to reduce the risks involved in all innovative healthcare ventures. This also helps to gain mutual trust. By investing in these startups, healthcare app developers can become joint owners and work for the success of the whole project. In such cases, the rapport of one partner also benefits the other. So such a venture would enable startups to survive in the market.
Endnote
Startups have efficiently grabbed the opportunity of a growing market and are coming up with innovative solutions every day. Correct usage of the latest technology like Cloud, AI, and blockchain development is helping them to gain an edge over their competitors.
Healthcare app development based on expert domain knowledge will enable startups to deliver better healthcare solutions which will benefit the ultimate user, the patient. So mobile app development companies can help a startup to survive in several ways and in return, they are themselves benefited as well.
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