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Martech Interview with Chief Technology Officer, Searchspring – Will Warren

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MarTech Cube
Martech Interview with Chief Technology Officer, Searchspring – Will Warren

1. Tell us about your role in Searchspring?
I was hired into Searchspring as the CTO in September 2019 after Searchspring had acquired a second ecommerce company, Nextopia. I was brought on to help understand the state of each platform, what the future should be for each of the products and how the engineering teams should be structured to help get to that future state.

2. Can you tell us about your journey into this market?
I worked as a Sales Engineer for Endeca when they made a beachhead into the Canadian market – Endeca at the time powered the search and nav of 50% of the IR 100. After that, I co-founded GroupBy Inc who was subsequently asked by Google to build a replacement ecommerce platform for the deprecated Google Site Search.

3. How do you think technology is upgrading the marketing Sector?
The ubiquity of cloud computing reduced the barrier to entry into ecommerce to almost zero. As technology matures, for example, search, the feature sets that were only achieved by the IR 100 are now commonplace for entry level stores. We will see this trend continue with the democratization of machine learning.

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