SEO always manages to create lots of confusion, and that is the one thing that we can say about SEO with absolute surety.
For instance, it looks like a lot of people formed their image of SEO about a decade ago, and they haven’t bothered changing it ever since with the advancements. Even the SEO pros with years of experience seem to have no idea about the modern-day best SEO practices.
Now before moving forward, let’s first answer the question that the blog heading has put forth – is SEO copywriting still important? Yes, it absolutely is.
Let’s see why.
Search Continues to Be the Only Game in Town
Choose any survey you like, and you’ll see that search continues to be one of the top activities on the web and has been for over the last ten years. Moreover, studies show that after email, the search is the second most common activity on the internet, and this has been the case for generations.
Internet users make hundreds of thousands of unique searches every month, and unlike the random scrolling on Facebook, these searchers are in more of a focus mode. In simple words, if you compare these people with the majority of online traffic, you will realize that they are the most motivated ones visiting your website.
If they are searching for a product/service, they probably want to purchase it. If they are looking for information and your website is offering it, there is a good chance that these visitors will be converted into subscribers.
And if you are a web content writer, whether working with an agency or as a freelancer, this is an utterly theoretical discussion. Try explaining to your client that they shouldn’t care about Google traffic, and we all know how this conversation will go.
Therefore it’s pretty clear that search traffic is crucial provided that it is “targeted.” Let’s discuss the factors that comprise today’s SEO practice that will help us in driving those ideal focused visitors to our website.
Off-Page Elements Matter the Most in SEO
When it comes to Search Engine Optimization, what happens ‘off’ your website is more important than what is ‘on’ it. Let’s see how:
- Your domain’s trust and authority play a significant role in determining how successful your SEO will be. Because if it works for the search engine, it will work for the audiences too.
- The amount of links to a particular page matters a lot in SEO. Therefore you must pay attention to your link growth as soon as your content has been published out there.
- The link label of external links also matters in SEO because that’s how Google determines all about your page as per other people and not just you.
Here Google wants to see if others are linking to your site and what they are using (link label) because that is a more trustworthy indicator of your website’s relevance. So now, this again comes down to the importance of creating compelling and useful content. But then again, no matter how great your content is, without adequate promotion, it will go undiscovered. For your content to rank on the SERPs, you need first to clarify what it is supposed to rank for.
So what can you do to make sure your content reaches other people so that they link to it? That’s the point where social media comes into play. Facebook, Twitter, Instagram, LinkedIn, blogging, and other news networks are platforms powered by none other than your audience (and their connections), where you can organically distribute your content effectively.
Although, before you move to the final steps, it is necessary to be sure that you are aware of the initial steps first. Meaning, in order to make your content rank and gain links via promotion, you first have to make ‘great’ content. For that, you must be thorough with the content development strategies that will lead you to success.
How is SEO Copy Important for Strong Search Rankings?
Let’s say you did everything right; you established a website that Google trusts, but if you do not tell Google that the content of your site matches what the users are looking for online, the benefit of targeted traffic will be lost. This is the exact situation that SEO copy helps us to avoid.
Although you do not have to optimize on-page direct, you will have to start keeping the ending in mind from a keyword point of view because of the importance of link labels when others link to you.
Now, what if you choose to neglect this SEO? Well, no doubt you will be able to acquire boatloads of non-targeted long-tail traffic, but how is that going to do you any kind of favor? Even if you have an advertising business model, irrelevant traffic will quickly bounce off your website resulting in unsatisfied and fed up advertisers who won’t ever renew. Moreover, if you are selling a product or service, you are just exhausting your bandwidth.
The best part about establishing a reader-focused online presence by publishing valuable content regularly is that you can perform exceptionally well, even if Google hates you. But the truth is if you are going down that road, Google is going to love you!
Leverage this opportunity. It is the last brick to building a comprehensive and effective marketing strategy that plays an important role in determining your overall success.
Role of Traffic Conversion
Now it’s time to move on to the most crucial point. Every website owner loves traffic. It is weirdly satisfying, compelling, and delighting in its own unique way.
However, traffic does not make you any money, but it is those leads among that traffic that takes the desired action and converts.
Now, a lot of people have this misconception that a search-optimized web page is an unattractive mess stuffed with keywords forcibly that makes the visitors want to run away as soon as they land on the page.
Well, thankfully, that is not true at all. At least when you do it the right way.
Also, fortunately, many people in the SEO industry ‘believe’ that Search Engine Optimization is nothing but an attempt to trick the search engines. But again, that isn’t true at all. All it means is creating a website that is friendly to search engines, helps them understand what your site is all about so that they can rank it in relevant search results.
Conclusion
So, by now, we hope we have made it quite clear why SEO copywriting still matters even today. It is that last piece of the puzzle that makes everything make sense and helps you get the best out of your SEO efforts. Therefore, get your content development and marketing strategy in place to top the SEO game.
Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketing, seo, smo, ppc and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.
SOURCE : Is SEO Copywriting Still Important?
It is no secret that content plays a significant role in search engine optimization.Copywriting helps brands convey their story, provides them an opportunity to strategize with valuable keywords, and also enables them to earn trust and loyalty among potential customers.However, content is not enough on its own to make you successful and help you build lasting relationships with your customers.In reality, it is your brand’s tone of voice that resonates with your target audience.According to reports, two-thirds of customers worldwide say that a brand’s tone of voice enables them to establish an emotional connection to it.Think of it as, if your content is the “what,” then your tone of voice is the “how.”The tone of voice is how your message (content) sounds to the readers.In verbal communication, this is conveyed through intonation and pitch.On the contrary, in copywriting, you depict your emotions through your choice of words, font style, and punctuation.
Let’s take a deeper dive into that now.#1 Consistent Tone of Voice Helps Establish Your Brand IdentityWhen you think about your favorite brands, there is a good chance that their logo or tagline is the first thing that crosses your mind, isn’t it?But imagine all that is gone now, and all that’s left is their messaging.
Would you still be able to recognize those brands?The tone of voice plays a significant part in establishing brand identity.When your content is written in the same tone of voice consistently, it starts reflecting your brand’s image over time.And that is crucial because consumers want to purchase from authentic brands.By creating a unique tone of voice that’s exceptionally yours, consumers will be able to distinguish your brand from the competition thus, improving your chances of generating more sales.#2 Consistent Tone of Voice Prevents Your Messaging From Becoming RottenHave you ever eaten stale chips?They are hard, tasteless, and certainly not pleasurable.And the same stands true for your content as well.Simply because you are a professional organization does not mean your content needs to be stuffy necessarily.Relax a little and use your unique tone of voice to develop an exceptional writing style that readers genuinely enjoy.It is more fun, memorable and will leave a positive, long-lasting impression of your brand.#3 Consistent Tone of Voice Builds an Emotional ConnectionThe primary goal of your copywriting is to elicit a response from your readers, right?Using the right tone of voice, you can evoke various emotions in your audience.Now, this is essential because most purchase decisions are “literally” driven by emotions.How your prospects are feeling is way more influential than how they are thinking.
And we are not just saying it.
This is backed by research.So clearly, a brand that establishes an emotional connection with the audience and writes with authenticity is more likely to be successful.#4 Consistent Tone of Voice Gives a Competitive EdgeContent that is written with a consistent tone of voice is more captivating to read.It helps make visitors stay a bit longer on your website, persuades them to click through more of your pages, and leads to more conversions.Needless to say, these are all great for your SEO as well as the business as a whole.Unique, consistent, and memorable messaging will distinguish you from the competitors.Prospects will like your messages better over theirs and will therefore keep returning for more.5 STEPS TO GET YOUR BRAND’S TONE OF VOICE RIGHTBy now, it must have become evident that your brand’s tone of voice is crucial when it comes to SEO copywriting.However, the question is: how do you start fine-tuning it for your brand?Let’s look at five steps to recognize your brand’s tone of voice and use it to generate more sales.Pick From the Four DimensionsThe following are four dimensions of the tone of voice in which we can characterize copywriting:Formal vs. casualRespectful vs. irreverentFunny vs. seriousEnthusiastic vs. matter-of-factThese dimensions help make tone profiles simpler for a company’s online presence, and each of them is bookended by two extremes.You could either make one of the two extremes your tone of voice or choose a tone that lies somewhere in the middle.
Or you could even merge some of these to develop a more exceptional tone of voice.This is a good starting point to set you on a messaging path that resonates with your target audience, irrespective of what tone you pick.Lay a Few GuidelinesConsistency is the key to a powerful tone of voice.Stay on target by laying a few guidelines for your copywriting.You need to think of these:Vocabulary: what words will and will not be allowedGrammar: use the correct form of tenses, adjectives, verbs, etc.Syntax: how you will start and build your sentencesPunctuation: how many exclamation marks are “too many?”A great activity is to think up three words to describe your brand and then allow those adjectives to lead your style of writing.For example, if you describe your business using the words “friendly,” “lively,” and “positive,” then your messaging should be welcoming and buoyant.Setting some guidelines will enable you to deliver unique messaging consistently.Get the Inside Scoop From Your CustomersIf you face difficulty recognizing your brand’s tone of voice on your own or feel a disconnect between your brand and audience, the best thing to do is reach out to your customers.Since they are the ones who engage the most with your brand, surveying them will help you get a better sense of how your brand is perceived outside.You can ask your customers to pick from a bunch of adjectives or provide them with unlimited options to describe ways to make your company better.Whatever way you choose, you will obtain some useful insights that will allow you to understand how you can improve your brand’s tone of voice to connect with your audience on a deeper level.Scope Out Your CompetitorsIn essence, tone of voice is about using a writing style that is unique to your business.So clearly, you will not want to imitate what others are already doing.However, you can surely take some inspiration from observing the way your competitors handle their messaging.A quick keyword search on Google will provide you with a list of all your competitors.
The powerful technique of SEO copywriting can be seen in every aspect of marketing and advertising.
SEO copywriting helps businesses and brands to persuade their clients, target market, or customers to purchase their products and services.
It is beneficial for businesses when it comes to content, and websites rank higher in the search results.
It presents a compelling web copy by integrating SEO tactics that can boost the rankings on search engine result pages.
SEO copywriting strategy begins with incorporating various tactics of SEO into copywriting to measure its effectiveness and drive more traffic to achieve high rankings.SEO Copywriting: How to Integrate it?SEO copywriting includes SEO’s best practices with the strategies to persuade the target audience to take some action, such as signing up for an email newsletter or buying something.
It would help if you focused on what your target audience wants while making strategies for SEO copywriting.Here is how you can integrate SEO to make your content appealing to the readers and increase your traffic.Create a Mission StatementCreating a mission statement will help you to establish a relationship with your audience.
It is a type of digital marketing solution focused on converting prospects into customers and customers into repeat buyers.
Content marketing means advertising a product or brand, driving sales, and encouraging a direct response from the prospects-turned-customers.On the other hand, copywriting is meant for advertising or other marketing purposes and gets readers to take a specific action.
It might seem ridiculous right now, but many marketers, freelancers, journalists, and students looking to start their careers ask the same in dozens of variations.
So if you have thought this before, you are not the only one.So while content is crafted with an indirect marketing goal in mind, it still carries some information about the brand.
When you present information about a topic that others find helpful, they consider you an industry expert.
Dull headlines: If your headlines are not attractive enough, people don’t have a reason to click through to the rest of your writing.
From technical optimization to SEO copywriting and several other services, you have no other solution than to outsource SEO services India.
This digital marketing company is the right choice because professionals there think out of the box and create strategies related to SEO audit, onpage optimization link-building and they also deliver SEO consultation.
