Unified Monitoring Market, Size, Share, Growth - 2020-2027

Market Overview

• Global Unified Monitoring Market is expected to grow at a high CAGR during the forecasting period (2020-2027).
• unified monitoring is the integrated platform of infrastructure used to monitor multiple IT frameworks on a single ecosystem. The multiple IT foundations can be accessed and execute on a single completely unified solution for providing a consistent and intuitive user interface, data-store architecture, databases virtual frameworks, and security frameworks. Thus unified monitoring provides powerful, advanced, innovative, and easy-to-use software solutions to reduce operational costs, mitigate security risks, and increase productivity.

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Market Dynamics

• The market is driven by an increase in the adoption of advanced technology like big data, blockchain, Internet of Things (IoT) connected devices among the enterprises, government institutes with rapid digitalization. According to the 5G Americas Organization, the IoT based devices reached 10 billion in 2018 and expected to reach around more than 64 billion by 2025 for business optimization. Thus rise in the adoption of IoT and rapid technological advancement to reduce the complexities in business operations through the implementation of unified monitoring solutions are boosting the demand for this market.
• There is a rise in digital technology like multi-cloud, blockchain AI, etc. adoption for simplification of a wide range of applications like healthcare, government, manufacturing, BFSI, and many others. For instance, on 10th Oct 2019, Zenoss Company had been launched unified Multicloud serverless monitoring for its customers. Zenoss Cloud can provide the Unified Functions on different platforms including Google Cloud, AWS, and Azure. Customers will assistance with the behavior of serverless functions and can track business performance on cloud-based solutions.

Segment Analysis

• The global unified monitoring market is segmented based on components, deployment mode, organization size, end-user, and region.
• In terms of components, the global unified monitoring market is bifurcated into services and solutions. Among these, the solutions segment has the highest market share in 2019 owing to increasing demand for managing the huge data generated and rising launching of advanced solutions from industries from BFSI, healthcare, IT & telecom. For instance 27th August 2018 Process MAP and C. A Short Company had been launched as a unified solution for proactive safety management. This unified solution was designed to have a better, safer, and more productive work-culture in the organizations. With this offering, organizations can drive safety-focus on employee behavior to consolidate their health & safety management programs.
• Similarly, service segments are also growing at a faster pace owing to increasing digitalization in the businesses, organizations due to the rising adoption of advanced technology. According to the United Nations Conference on Trade and Development (UNCTAD) in 2018, digitalization digitally deliverable service was estimated to around USD 2.9 trillion that is 50% of global services exported around the globe.
• Depending on the deployment model, the global unified monitoring market is divided into cloud-based, and on premise-based. Among this, the cloud-based segment has the highest share in 2019. This is primarily due to rising global cloud spending by the leading players around the globe due to rising digitalization.  According to the International Trade Administration in 2019, the global public cloud spending in 2014 was around USD 158 billion and has been reached to the estimated to around USD 250 billion in 2017.
• Similarly, premise-based segments are also growing at a faster pace owing to rising digital platforms which requires unified solutions for managing the businesses around the globe. In addition to this another, the primary reason is due to the rising adoption of digital technology with a surge in the on-premise-based services providers around the globe to secure the data of consumers.
• Depending on the organization size, the global unified monitoring market is divided into small enterprises, medium-sized enterprises, and large enterprises. Among this, the large enterprise segment has the highest share in 2019. This is primarily due to the rising adoption of digital technology in the corporate sector to avoid fraudulent cases. In 2019, the number of identity fraudulent cases was reduced by 5.6% in the retail consumer sector with the proper utilization of advanced technology for identity verification in large corporations.
• Similarly, small enterprises, medium-sized enterprises are also growing at a faster pace due to an increase in infrastructure development with rising digitalization. According to the United Nations Conference on Trade and Development (UNCTAD), the digital platforms companies are increasing around the globe. The organization also stated that in 2017 the combined market capitalization value of the digital platforms was estimated at more than USD 7 trillion in 2017 increased by 67% higher than in 2015.
• Depending on the end-user, the global unified monitoring market is divided into Government and Defense, Healthcare, BFSI, Retail, IT and Telecom, Energy and Utilities, and others. Among this, the IT and Telecom segment has the highest share in 2019. This is primarily due to the rising generation of data in the IT and telecom sector companies. According to UNCTAD in 2017, the global Internet Protocol (IP) traffic has been reached to around 45000 GB per second due to rising internet connectivity adoption in the tech companies.
• Similarly, on Healthcare, BFSI, Retail, IT and Telecom, Energy and utility segments are also growing at a faster pace owing to the adoption of digital technologies around the globe. This propels the segmental growth for the unified monitoring market. Furthermore rising the launching of advanced unified solutions to avoid the threat of cyberattacks on defense and security systems drives the demand for this market. For instance, on 3rd Feb 2017, HP Company has been collaborated with its customers for creating a united defense intelligence platform that automates the open sharing of security data to avoid cyberattacks.

Geographical Analysis

• By region, the global unified monitoring market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East, and Africa. Among all of the regions, North America is the dominant region for the global unified monitoring market and is expected to grow at the highest CAGR during the forecasted period due to the presence of leading players with rising adoption of digital technology followed by the European region. According to the CompTIA Organization, the United States has the highest revenue generation from the tech companies and has generated 32% of a total of approximately USD 1.7 trillion in 2020. Similarly, Europe is the second-largest region for growth of the unified monitoring market, due to rising leading tech players spending on digital technologies. For instance, Google’s investments in Europe for data centers were around Euro 490 million per year which propels the demand for this market.
• The Asia Pacific is also growing at a faster pace for the unified monitoring market, owing to the rising adoption of digital technologies for securing, managing the businesses due to increasing digital technology capitalization. As UNCTAD, China, and has 90% of 70 world’s largest digital platforms which are responsible for increase the unified solutions market capitalization.

Competitive Analysis

• The global unified monitoring market is highly competitive with the presence of several international and local markets. Product diversification, revenue generation, and opportunities intensify the market competition. Google, Dynatrace, Microsoft, AT&T, CA Technologies, AppDynamics, Zenoss, GroundWork Open Source, Fata Informatica, Verizon Enterprise Solutions, EMC, Acronis, Paessler, Cisco, IBM, HP, Huawei, Ericsson, Zoho Corporation, Opsview, Alcatel-Lucent, Juniper Networks and 8x8 are the leading market players with significant market share.
• Companies are entering into the collaborations, acquisitions, mergers, and licensing for increasing their market penetration. For instance, on 10th Dec 2019, Acronis Company had been acquired 5nine which had been enhanced the portfolio of Unified Cloud Management and Security Tools for Managing the service providers. Furthermore for instance on 6th Nov 2019, Microsoft Company had been made a partnership with Nokia to provide unified solutions to enterprises. This partnership has been made for accelerating Nokia’s digital transformation for organizing the database by providing unified solutions with Nokia’s connectivity and Microsoft’s Azure IoT solutions.

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