Colours play an indispensable role in our daily life. The visual processing of humans is deeply connected with the colours around them. As we see the logos of the brands or companies which are designed very precisely by using captivating colours which greatly impact the customers. The significance of colours which deeply affects the psychology of people and it creates an impression in the minds by perceiving it. The first impression of the brand that is created in people's minds is by seeing the logo and by comprehending the colour variations or combinations the logo has as it greatly impacts on the emotions and on the minds of the people.
The logos of the brand are simultaneously linked with each other as the logo conveys a message without showcasing any sentence or words. All the colours exhibit different meanings according to their variations and combinations like for example red represents power, love whereas green represents nature, good luck. The importance of colour in the logo is essential because the reaction of the person is based on the experiences and perception that is in the minds. Hence the selection of colour in logo designing for the brand plays a very crucial role in it.
Further, the importance of colour in designing the world share colour and brand interlinks in people's memory to help build a brand identity. When you create a logo, the main decision is the selection of colours for your brand. Choosing the right palette creates your identity better and enhances the versatility of your designs. Here are some common meanings, which you can use for your logo design by adding diverse colours for a different industry.
Red colour meaning in logo design- Red is the universal sign of excitement, love, passion, and power. It is a bold colour which seeks attention. When we see red our blood pressure rises and we breathe. If you are looking for a bold, playful, and youthful brand image, then red is a perfect choice. Red makes us hungry and drives us into action. Many companies use red as a call to action for the attention-seeking nature of colour on their logo.
Orange colour meaning in logo design- Orange is the blend of the boldness of the red colour with the warm colour of the yellow. Full of vibrancy, orange is a delightful and creative colour. Orange is great for brands' wants of vitality and happiness such as travel companies. Orange is allied with change (think sunrise/sunset or autumn leaves) and is often used by firms that like to perceive themselves as slightly different.
Green colour meaning in logo design- Green is one of the more soothing colours, as it doesn’t force the eye to make any tunings. The colour suggests a sense of balance and calm as well as a linking to nature. Green signifies new beginnings; as new leaves in the spring. Green is also a colour of richness and has been associated with wealth and ambition. Many NGOs have used the green in their logo.
Blue colour meaning in logo design- Like the calm sea, the blue encourages feelings of faith as well as a sense of calm and spiritual awareness. Blue is a symbol of trust and maturity. In addition, blues give corporate brands a sense of confidence and competence. Companies making health products often use blue to show a sense of calm and healing and longevity.
Black colour meaning in logo design- Want to look clever, luxurious, and modern? Think black. Black is associated with elegance and authority. On the other hand, black also represents death and the dark arts. Brands that choose black colours to make a powerful statement and convey a sense of authority, respect, and luxury.
Pink colour meaning in logo design- Pink is a blend of red and white and while it is allied with femininity, it is still a very versatile colour option. Pink demonstrates images of sweetness. Pink is restful and is also connected with sex or sexuality. It has a great appeal to the young girl. Pink logo colours are an exclusive choice for feminine brands. Overall, pink is related to femininity, sweetness, and fun.
White colour meaning in logo design- White adds simplicity and elegance to a design. Brands that use white in their designs represent a sense of luxury or sophistication that is difficult to shatter. It reflects light, innocence, purity, cleanliness, and guidance.
Purple colour meaning in logo design- For brands who want to shine, with sophistication and royalty, purple is a top choice. It is also a great choice for those trying to prove their creativity and pleasing identity. Adding purple as a colour to the logo will give your design a touch of luxury.
Final words for you
Colours must be wisely chosen not only to make brand awareness but also to stand us from the crowd. Choosing a colour for a brand, above prominent understanding of colour theory is very helpful. To begin your design process, create a logo online with Designviva, and automatically get on-brand colour options for your logo design
As 2018, is going by and 2019 is around the corner, everyone must be ready to welcome it with full heart and soul.
There must be a resolution along with promises that need to be done with ourselves in order to achieve goals and targets effectively and efficiently.Trends and tradition will also change in logo designing industries and following will be trends that will take over in the year 2019:Bright Colors,Multi-Color Gradients,Metallic Logos,Geometric Shapes, Bright Colors:Use of bright colors has always been among the top logo design trends for so many years and it will definitely remain at the top for several years possibly.
It is because using vibrant combinations of bright colors in a logo makes firm and attractive due to its the ability to be easily adapted to different kinds of brands.
More importantly, Bright colors reflect your emotions in a logo.Multi-Color Gradients:After the amendment in Instagram’s logo, using gradients in logo designing becomes a trend and it’ll dominate in 2019 also.
Gradients really proved as a solid graphic trend for the past few years.
This is the reason why they have made their way to designing a logo as well.Metallic Logo DesignsAlthough metallic logos are not new in logo designing trends in the year 2019, it will be among the top and dominating logo designing trends because they’ll spread to different industries as well as leaving jewelry brands apart.Geometric Logos:As it is said that, In geometry, each shape has a meaning.
Never tasted Cool Chocolate Logos with sour cream?
This chocolate is perfect for those who like a little twist in chocolate flavors and want to try something unique.
You can even have it for birthday parties, anniversaries, etc., as a pleasant surprise.
Can you print our logos on the tent?
Customized logos can be printed on the printed canopy tent fabric according to your requirements.
We provide full facility to our customers when they buy a custom printed tent .
A logo is the first impression of your brand in front of your customers.
Your logo forms your brand identity and grabs attention.
Gravit Designer is available both offline, and it is compatible with all desktop platforms.Features of Gravit Designer:Gravit Designer helps you create graphics for websites, icons, social media UI design, and much more.You can build designs with top web technologies like HTML, Canvas, Javascript, and WebGL.Gravit Designer has auto-update features that will keep you updated with its latest version.It has a very easy to use interface, and you can choose from light or dark themes for your interface.Your projects will automatically be saved to Gravit cloud storage so you can access your files anywhere.Gravit Designer supports 14 languages.Cost: You can use their limited features with its free version, and pro features can be accessed at the price of US$99.00.VectrVectr is free graphic software that can be used to design vector graphics in minutes.
It has a simple and easy to use interface that is compatible across all web platforms.Features of Vectr:Vectr enables you to share your real-time designs, and you can edit your designs while others are watching.It enables you to create crisp and neat logos, presentations, brochures, and any 2D graphics.If you are a beginner, then you learn from their software tutorials.Cost: FreeLookaLooka is an AI-powered tool to design logos and websites for you.
It delivers results as per your requirements.
Looka is a perfect package to launch your brand from day one.Features of Looka:Looka enables you to make stunning logos in minutes that match your requirements.Besides designing the logo, you can go for their full enterprise package, which includes creating your business cards and other add-ons.Looka offers customizable templates as per your industry and can quickly create an online store, website, or blog.Cost: Looka’s basic plan starts from US$20, and it goes up to US$80.
From the moment we get up until the moment we again go to sleep, we see numerous logos around us. They are everywhere. On the products that are being used, to the automobiles, we drive to the eatables, etc. We are bombarded with thousands of logos every day.
