The main purpose of building a minimum viable product is to validate your product that you are going to release in the market.
People may have various misconceptions about MVP. Let's make it clear that MVP is not at all an unfinished product or a low-quality product. It is a proven process to get maximum customer feedback for your product. You can choose an MVP development company for building your startup's MVP.
You are not required to develop MVP for your startup to check the scope of technical improvements in your product, but it helps make sure that whether your product should be or should not be built in the first place!
Once you choose to develop MVP for your startup or a product, you need to validate your minimum viable product after the development.
You might be wondering how to test MVP? Then here are the proven ways to validate your minimum viable product.
1. Landing pages
You can create landing pages for your product or service where your future customers can gain more detailed information such as its advantages, uses, and value offered by your product.
With the help of landing pages, you can get an understanding of how your customers interact and behave.
These landing pages display the users' interest in the way they interact & behave on your page. You can track customer analytics with various tools like Google Analytics, KISSmetrics, etc.
Buffer, an application that allows you to sequence your social media posts and tweets as per schedule, created a landing page for testing their MVP. And once they got the users positive, they kept updating the page and developed the final product.
2. Customer interviews
What could be a better way to get feedback from those who are your ultimate users? Here, you can test your MVP with the feedback of the users.
You can conduct interviews with them, identify their issues with the product to get the details. These details will be quite useful for you to decide the market need for your product and the required improvements to release in the future.
3. Explainer videos
You must have heard the saying. "If an image is worth a thousand words, then a video is worth a million words." So, you can make a simple video that explains your MVP and how it will solve the problems for your customers.
Here's a great example of Dropbox, that has created an explainer video for their MVP;
They have explained the intended functionality of dropbox in the video. And you will be amazed to know that they achieved 75,000 signups from 5000!
4. Wizard of Oz
Do you remember the popular fairy tale the Wizard of Oz and the hero of that tale? You must then be aware that the hero in the story used various special tricks to pretend to be some frightening character.
Well, here you have to do something similar to that! You will use tricks to give users the impression that MVP has all the demanded features, whereas, in actual, it's all a facade!
You will be doing all the behind-the-scenes work manually, and your customer will think that they're using and interacting with the real product.
One of the great examples of companies that tested its MVP with the Wizard of Oz is Amazon. This online bookstore's owners didn't keep books in stock, but they ordered them as per the customer orders.
5. A/B Testing
The MVP testing technique is more effective for the developed product versions.
It's quite simple to validate your minimum viable product with A/B testing. You can show your users two different versions of your page. You can then get insights about users' interactions with tools like Unbounce, Google Analytics, etc. to know which version is more liked by users.
Wrapping Up
It is very useful for you to develop MVP before rolling out a full-fledged product to your customers, especially for testing your MVP.
Once you make a mind to test your hypothesis and validate MVP, you can use one of the above-mentioned ways to test MVP. And ensure to go for the technique perfectly suited to your business model and market.
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How to build MVP for Startups
MVP is the first target version of your dream product. They consume less time and less cost. But what comes next after MVP?
As you agreed that you’re building an MVP, this means you should not prolong the development stage.
At first, you need to make sure what your target customer is exactly looking for. Since you cannot lose the idea-gems just because it is not the perfect time.
It is better to postpone the extra features and add them after the MVP becomes a success. You can prioritize and put them in an order you want to build them.
Since, most startups feel that after the MVP is ready and validated, they will start working on the final product and everything will settle in their favor.
Graphic designer Robert L. Peters shares the crux of our discussion on app design cost.Design creates culture.Culture Shapes Values.Values determine the future.This means that the app design and the cost you put into it today decide your business’s future.Creating a great design is fundamental to your application.However, to execute a great design, you need to implement a great process.
But it is not necessary to spend a fortune to execute a great process.Various aspects play a role in developing the design.User InterfaceFoundationLayoutEye MovementUser ExperienceColorsLayoutButton PlacementThere is a lot more to an app’s design than meets the eye.Each and everything further plays a role in the app design price.In this excerpt, we will discuss the mobile app design cost of the MVP version of the application.Just as paying peanuts does not get you an engaging designing, spending a fortune won’t translate into success.You need a mix of optimal cost structuring and some great tricks to create an excellent and valuable design.That is exactly what we will discuss in this article.Steve Jobs once said that a good design is not how it looks, rather how it works.So, taking inspiration from this legendary entrepreneur and visionary, let’s delve into the intricacies of mobile app design and its cost.What Type of Design Do You Need?A 2018 research on mobile application development from the purview of the app design highlights three aspects.Accessible = IntuitiveAppealing = InterfacePedagogically Constructive = Lower Learning curveAll these concepts are highly subjective.Users have different perspectives.
Their perspective towards the entire structure of the application can differ.In other words, the experience a person A has from your application will be different from person B.All in all, application design is not something that you can handle lightly.You need to invest time, resources, and money into it.There are two types of app designs that you can implement.
And the mobile app design price for both of these designs will be different.Native Mobile App DesignNativity to a mobile app design means that you need to follow the platform-specific design guidelines and element placements.iOS, Android, and other mobile device platforms have some set precedents of how everything shall look on the screen.This is similar to the de facto design of some application screens, particularly the search and Getting started sequences.Following the native guidelines, you will incur less application design cost relative to the custom design.With a native mobile app design, the guidelines set forth dictate how every element should be placed.For instance, with the iPhone, the button to “Go Back” is always on the top left corner of the phone screen.The designers can only change the icon shape and color, whereas the placement is fixed.Hence, a native User Interface cannot divert away from these guidelines.Pros of Native App DesignPlatform-Specificity This is one of the biggest advantages of designing a native app.Due to this, the mobile app design price is also lower.Platform specificity implies that the designers can access all the normal functionalities without running into design or framework errors.Easy to Implement With native app designing, the designers will mostly work with familiar systems.There is less room for experimentation with a lesser learning curve.This is because most of the systems and elements are pre-fixed.Faster and Quicker Development Usually, the process of deciding the placement of the elements is quite long and tedious.But here, you can use templates.This saves time for developing everything from scratch; also, the final cost to design an app is also less.Cons of Native Mobile App DesignLess Room for Experimentation Some designers believe that a native mobile app design framework reduces the potential to explore.There is a lesser inclination to deviate from the set standards that take all the fun out of the designing.In other words, the designers and developers are less flexible with the work.Limited Features Because a Native mobile app has to follow the set guidelines, the number of features is limited.Elements like buttons, scrollers, screens, and so on have a limited variety.You can only insert as many features as they are present in the UI kit.However, due to this limited set of features, the cost to design an app is also lower.If you are interested to read more, follow the cost to design an app guide.
There you'll find out:Custom Mobile App DesignThe Desing process workflowFactors affects the cost of app designFramework to find a reliable design team
Building a software product from scratch may seem costly for a startup on a small budget.In reality, expenses vary significantly depending on the solution, experience, and your partner's team.In this article, we will discuss our key findings to bring down the cost of software development.1.
Bear in mind the wide range of business goals based on your particular product.To begin with, define who your target audience is and set a pricing strategy.
For this reason, you need to know what level of “minimum” is ok for your MVP.Since an MVP has only basic functions, developers will need less time to deliver measurable results.
Apart from the cost reduction, a huge benefit of building an MVP is shorter time-to-market.Proof of Concept vs PrototypingThere are two more things we would like to mention in this section, namely the proof of concept and a prototype.
The sooner you reveal your MVP to the audience, the faster you will get valuable feedback, and use it to develop a full-featured product.You may also like: How to Calculate the Cost to Build a SaaS App in 20204.
Thus, it's possible to add new features to an ongoing project with no delays or extra expenses.In our experience, the Agile approach is the best one for startups because it is:FlexibleCost-effectiveIt helps mitigate risksThe Agile approach ensures that your partner works only on the required functionality.
