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Eubiotics Market Size, Opportunity, Share and Forecast 2020-2025

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BIS RSRCH
Eubiotics Market Size, Opportunity, Share and Forecast 2020-2025

The increasing demand for high-quality meat and animal protein, due to the rising standard of living across the world, has led to the requirement of more sustainable solutions for improving animal feed. Rising demand for global food production, along with the pressure of providing a continuous supply of high-quality meat and animal products, has created an alarming situation for the livestock growers that are struggling to increase the yield and to manage the animal’s health and well-being. Furthermore, the prohibition on the usage of antibiotics growth promoters and rising livestock diseases raise the urgency to resolve the concern.

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To address the escalating demand for meat products from the limited livestock farmlands and animals, established animal nutrition and supplement developers and vendors are introducing innovative solutions in the livestock farming arena. These solutions are focused on helping livestock farmers to close the supply-demand gap, by ensuring high yield, increased profit, managing the animal’s well-being, and protection of the environment.

Eubiotics are unique and advanced animal feed that has been able to impact all types of livestock. Eubiotics have found application and adoption in several livestock types including poultry, pig, ruminants, aquaculture, and horses, among others. It has been utilized as an animal feed to effectively manage the health and well-being of the animals after the prohibition on the usage of antibiotics growth promoters.

The competitive landscape for the eubiotics market demonstrates an inclination of companies toward the adoption of strategies such as product launch and development and partnerships, collaborations, and joint ventures. The major established players in the market are focusing on business expansion and contracts to introduce new advanced solutions further on the existing product portfolio and to increase their global footprints in countries across the world. Novus International, Inc. (U.S.), Koninklijke DSM N.V. (Netherlands), Chr. Hansen Holding A/S (Denmark), Kemin Industries, Inc. (U.S.), Nestle Health Science (Switzerland), DuPont de Nemours, Inc. (U.S.), LESAFFRE (France), BENEO GmbH (Germany), Lallemand, Inc. (Canada) and Yara International ASA (Norway) are some of the prominent players in the eubiotics market. The market is highly fragmented with the presence of large enterprises and a large number of small- to medium-sized companies that compete with each other.

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In order to generate public awareness about their existing and new products and technologies and compete with the competitors’ product portfolio, key players operating in this market have ramped up their business expansion and contracts over recent years. This has been one of the most widely adopted strategies by the players in this market. For instance, BioGaia AB in April 2019, expands its footprint to Latin America to launch new technologies and expand its distribution network. Similarly, Kemin Industries, in September 2019, opened a new production facility in Brazil in order to increase the production site raw material capacity and finished good storage.
 
The new product launches and development strategy have been significantly employed for the expansion into the eubiotics market. With the increasing growth in the global market, companies operating in this industry are compelled to come up with a new product in order to sustain in the intensely competitive market. In February 2020, Kemin Industries Inc., introduced a new product, BetaVia, to improve the immunity of ruminants. The products provided by the company are cost-effective as well as help the ruminants in fighting against diseases. In September 2018, Novozymes launched Balancius to maintain gastrointestinal functionality and to improve animal performance.
 
Moreover, extensive R&D activities and appropriate regulatory environments are also a prerequisite for the sustained growth of this market. Various government and private research institutes and favorable trade policies are putting in substantial efforts to identify the benefits of eubiotics as an animal feed for augmenting global food production. The increase in the adoption of the highly nutritious and advanced animal feed solution is necessary to bridge the demand and supply gap along with attaining sustainability in the animal’s overall performance.

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