Today, the world became all about networking and connectivity and the most convenient way to do this is through social media networking. Digital platforms now have great importance in our life and it changed the way the world interacts. Social media is a computer-mediated technology that helps in creating and sharing ideas, information, career interests, and others through a virtual community and network.

Social media app development can be fun and challenging and you can be assured of a successful social media app development if a systematic approach to creation is followed. Not sure where to start? Start with your idea and follow these 7 simple steps – 

Start with an app idea: 


You can start with your story or an app idea and decide what your social media app development will be about. Along with having an idea, make sure to have a full understanding of what you are getting into. Once you have a clear idea of what your social media app development will look like, it's time to put together all the other things.

Know yourself and the market: 


It is very significant to know your strengths and stay aware of venturing into social media app development. You should gain a deep understanding of your market, target audience and the competition that already exists. For understanding the competitors, you can go for SWOT analysis to understand the key strengths and weaknesses.

Strategy formulation: 


You need to form a complete strategy which will help in successful social media app development. The study of the market and competitors in the previous step will help you get insights and form the strategy so you can set the key performance indicators. Also, don’t forget to include lead generation, user retention, and monetization techniques in the strategy to make you stand out among millions. 

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Design workflows: 


Now comes the designing phase and it is critical to get it right to amaze the users. This includes the future logic, UI/UX of the screens and the interaction. The steps to craft an impeccable design workflow are – 


  • Sketching and Wireframing
  • Prototyping
  • Design App Skins


MVP development and QA: 


A minimum viable product is a ready-to-use digital product that includes the basic and vital features of an app. Having an MVP and Quality Assurance team along with it helps to spend the development budget efficiently and avoid risks. They also help in generating early leads and define future development vectors. 

Publish and market the app: 


The publishing phase involves creating the promotional material to make it stand out on the Apple store and Google play market. It will reach potential users if the app is put up in the right category with suitable tags. The marketing phase is also very essential for the success of social media app development. 

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Technical support and maintenance: 


You should be ready for all kinds of feedback and fix errors. Also, keep updating the social media app to include new experiences and features. Ensure that you are receiving all kinds of support and maintenance services from the social media app development company or social media app developer. 

The social media app development will largely depend on the level of the social media app developer, designer expertise, technology stack and choice of platform. You can always choose to hire a professional social media app development company to transform your idea into digital reality.