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8 Insanely easy steps to find your target audience

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saher ansari
8 Insanely easy steps to find your target audience

Identifying your target audience is one of the main building blocks of a successful marketing campaign. Often, all it takes to turn a company around is to take a careful look at who you're marketing to, and then change the narrative and overall plan accordingly. However, it is not as easy as it seems. Finding the right target demographic requires time, persistence, and the ability to take an analytical look at your consumers and company.  Before you just assume that you are targeting the correct audience, have a look at the following points, and you might be surprised by the results that you’ll unfold.

 

 

  • Examine your current customers

 

 

Understanding the traits and buying habits of people who are currently purchasing your product or service can reveal a lot about your company. Take a close look at this data and consider marking and modeling your current consumer list to find their location, age group, gender, lifestyle, and other insights. Also, recall past successes and see the campaigns that worked well. Identify the prospects who responded and take note of how the campaign influence their buying behavior.

 

 

  • Dig a bit deep and create segments

 

 

Each audience demographic can be further segmented to become more precise. For instance, if your product is aimed at HR professionals, these individuals may have a broad variety of specific characteristics. Those who work in a large organization may be skilled in a specific area of HR, such as the process of training. Others who work in a smaller company might be handling multiple activities together. Remember to think strategically about which sections of the audience are using your product or service, and how.

 

 

  • Check out your competitors

 

 

Keeping tabs on who your rivals are approaching and how they are/aren’t meeting their requirements will help you to identify your audience targeting strategy and distinguish your company. Examine both the well-established companies and the newly set up businesses. Discover their audience and their gaps, as you’ll want to target the audience that others have missed. Ask yourself, who is their target audience? How are they talking to them? What are they doing well? 

 

 

  • Challenge your assumptions

 

 

Don’t just rely on your presumptions about your target audience. Even if it's "who you've always advertised to," it's worth taking a detailed look and reevaluate as the company develops. This is where a detailed Marketing Audit can be extremely helpful. You may have thought that your customers will be using your product for a particular purpose. However, the surveys or interviews might reveal a different motivation for the customers.

 

 

  • Discover your audience

 

 

Now that you have a better idea of who your target audiences are, you need to figure out where to locate them and how they prefer to interact. This will help you assess the best combination of strategies and main messages that resonate with your target audience. Map out your customer journey. By observing how your current customers find and connect with you right now, you can gain insight into the most important touchpoints that end up in a sale.

 

 

  • Keep reassessing

 

 

With rapidly changing technology and increasingly heterogeneous markets, it is important to reassess your marketing strategy at regular intervals. Stop delivering outdated or repetitive messages just because you're short on time and don't presume that any concept or strategy is going to be effective only because it has succeeded in the past. Revise your audience profiles and customer profiles on a regular basis and refresh them on the basis of current data and test campaign results.

 

Conclusion

 

Finding out the right target audience will make a big difference in the success of your marketing campaign. One of the best ways to start with is a thorough Marketing Audit, which takes an analytical look at the marketing environment, helps you analyze your current marketing plan and strategies, and allows you to find the right target audience for obtaining optimal ROI.

 

Using a social media scheduling tool can also help you in finding the people who interact most with your posts. Besides using them to manage your social media profiles, you can use them to check the performance of your content and the kind of people who engage with your account. RecurPost is one such tool, which will provide you audience insights and their demographics. It will also let you know the best time to post on your social media channels in order to get the most engagement. Sign up for its free plan and see the results for yourself!

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