logo
logo
Sign in

Four Main Advantages Of Digital Printing

avatar
Spectra
Four Main Advantages Of Digital Printing

Large format digital printing began to take off during the digital boom of the 1990s. With photographic reproductions growing in popularity, the transition from analogue cameras to digital cameras has created a trend and the demand for large format digital printing has grown. This transition was inevitable and today, all types of brands - from small companies to multinationals – everyone use digital printing services for everything.

Next, we explain four basic advantages for which this technology is being imposed on the printing industry.

Greater cost savings and increased profit margin

  • Unlike traditional printing, digital printing has very low commissioning costs, which makes it a perfect technology for printing short runs.
  • With digital printing, the cost of producing short runs has been significantly reduced, which has led to an increase in profits from the production of short runs.
  • A study that customers increasingly want to find services and products tailored to their needs and are therefore willing to pay more - up to 20% more. Implementing in a business the strategy of offering an experience adapted to each client, can significantly increase profit margins.

More flexibility and versatility

Digital printing is a flexible and versatile technology that allows you to produce short and long runs of various products.

The profile of customers using digital printing is extensive and varied: from signage, interior decoration, merchandising, fashion, sportswear, jewellery, labelling, graphic design, among others. This technology offers solutions according to the needs of each client, the possibilities are endless.

Digital printing allows you to work with various materials and products. For example, with eco solvent printing you can print on vinyl, canvas, wallpaper, transparent film, etc., with sublimation, you can print on any fabric or material that contains a polyester base. And with digital UV printing, you can print directly on various materials, such as plastic, vinyl, canvas, wood, leather, metal, etc., to create an incredible variety of objects, such as moving boxes, pens, tablets, golf balls, key chains, trophies, plaques, among many others. So according to your company’s need, you can hire the best digital printing services near your location.

Allows customization

Digital printing offers multiple possibilities for customization, understanding as customization the possibility of producing short-term productions with exclusive design for each client without the need to increase production costs.

Reduction of delivery times

Increasingly, customers want their products quickly. Digital printing continues to consolidate its growth based on increased demand for personalized prints and reduced delivery times.

In this sense, the tendency to print short runs with high quality and quickness stands out, allowing producing individual items or small quantities to avoid overproduction.

For example, in the fashion sector, this trend is very clear. The big fashion chains use digital printing to renew their designs weekly according to the sales behaviour of users in the same store. This requires a lot of flexibility and has a very simplified workflow.

The digital printing machine eliminates the time and preparation materials required for screen printing. In addition, as it is more cost-effective, it offers the possibility to carry out previous printing tests in a simple way.

collect
0
avatar
Spectra
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more