HOW TO ORGANIZE A SUCCESSFUL CULTURAL FESTIVAL

Steve mike

HOW TO ORGANIZE A SUCCESSFUL CULTURAL FESTIVAL IN SIX STEPS

Cultural festivals can range from small exclusive organizations to large, long-lasting festivals open to the public.

They involve a main theme some branch of art or culture and generally include traits of local traditions and culture.

A cultural festival is held in order to promote cultural projects carried out by companies that generally seek to maintain or improve the image before the public; as well as to spread a product or service within a market that is interested in art and culture. This is called cultural marketing and it has been legitimized in recent years.

Every cultural festival consists of a key activity, surrounded by others that revolve around it, such as exhibitions, gastronomy, fairs, and other smaller shows.

When holding a cultural festival there are six steps to follow:

Define the nature of the festival

In this phase objectives are defined, the theme of the festival is established, the audience it will be addressed to, the reason, and the duration.

Determine the date and place

In the case of mega-festivals, special attention must be paid regarding the season of the year in which it is held, due to climatic difficulties that may arise.

View the type of audience

Analyze whether the festival should be aimed at a closed and specific public or a general one; it is also chosen whether the festival will be formal or informal.

Make a budget

This aspect is very important, as it determines the capacity and scope of the festival. Based on the budget, decisions are made regarding design, talent, sponsorships, among others.

Assemble a work team

determine the number of people that will be needed to carry out the project. The ideal is to have professionals, trained personnel, who can perform and guarantee favorable results.

Financing

The source of financing can be the organizing committee, a company, and even the government of the entity where the festival takes place.

It is always convenient to find sponsors. These can be companies that can provide financial or in-kind support in exchange for promoting their products or services.

We know that there are many more steps to success when organizing a cultural or another festival, but these six steps are a good way to start. Remember that there are always ways to improve and add value to your 3D festival as you go.

Steve mike

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