Online reputation is everything for brands these days. It is their bread and butter. But most of the times brands ignore this stance and do not consider the implications of going around the customer market with a bad reputation. Not only does it degrade the name and image of a brand in the market, but it affects the connection you have with your present customers and the facilitated relationship with the future ones. Therefore, online reputation management is of predominant importance and Troy Ruston (ORM) is just the right guy to help you with the process.