MarTech Cube
Open Road Integrated Media (OR/M) announced today the restructuring of its marketing and business operations teams. These changes underscore the company’s focus on innovation, efficiency, scalability and tech and data as the driving forces behind its Marketing-as-a-Service (MaaS) initiatives, which have contributed to 40% year-over-year increase in revenue in 2020.
With a proprietary marketing platform the technology, data and marketing teams are working to lift sales on more than 30,000 titles it currently markets. OR/M is looking to expand that effort to the rest of publishing—a $26 billion industry.
“The marketing team supported by our state-of-the-art tech/data operations are driving outsized growth for our 40+ clients; often in excess of 200% increases in revenue,” said Paul Slavin, CEO. “The team focuses on efficiency, impact, and innovation.”
https://www.martechcube.com/martech-company-open-road-underscore-companys-maas-platform/
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