Before we dig into the process of how to use Pinterest for Business purposes, here are some facts that you should know:
- The half-life of a Pinterest pin is 1,600 times longer than a Facebook post.
- The average Pinterest user spends 14.2 minutes pinning every time they log in.
- Pinterest is not used just by females.
- Only food and wedding images are not popular on Pinterest, it is popular for all categories.
The shelf life of a piece of content on Pinterest is much more than on any other social media platform. On sites like Facebook and Instagram, the maximum engagement is gained in the first 24 hours of posting. But on Pinterest, it is different. Your content may appear for hours, days, or even months in the feed. And that’s the power of this platform.
How to use Pinterest for business
I order to successfully use Pinterest for your business, follow the below steps:
- Sign up for a business account
You have 2 choices for this: Create a new business profile (apart from your personal one), or convert your personal profile into a business one. If you want to create a new account, go to Pinterest for Business and choose “Join as a business”. Enter complete details related to your business, accept the terms and conditions, and click on ‘Create account’.
If you wish to convert your personal profile into a business one; Login to your account, Go to Pinterest for business, and click on “Convert now”. Complete the information and click on “Convert”. None of your data will be lost in this case. All your followers, pins & boards will convert to your new account. Everything will look exactly the same, except for a few additional features.
- Verify your website
Without verification of your website, you won’t get access to Pinterest analytics. Go to the main page of your account & choose “Edit Profile”. Scroll to the bottom, add your website address & click “Verify”. You’ll see a pop-up with verification instructions - select “download the HTML verification file”. Upload the file into the root directory of your website via FTP or CPanel then return to your Pinterest profile & click the button that says “click here to complete the process”. You should receive a message that says your verification was successful & you’re good to go!
- Set Up your boards
In the beginning, it is ideal to go for 5-10 boards. Name your boards on the basis of keywords, terms, or phrases. It will help you in optimizing your profile for search queries. Boards are searchable, so don’t miss an opportunity to get found through Pinterest's Guided Search.
- Find and Pin content
Now that you’ve set up your boards, it’s important to start sharing content consistently. To set up your boards properly, we suggest initially pinning 5 articles to each board. This will fill the thumbnails displayed on each of your boards. As you begin to think about content, remember this: you want to share your own content, but you also want to make it a point to share other people’s content.
- Include links to your images
When people click on a pin, they expect to be redirected to a landing page so that they can learn more about the concept or knowledge you shared on your Pinterest profile. This means that you need to ensure that the content/image contains a relevant link to the original source every single time – even if the link does not lead to your own website.
If used properly, Pinterest will offer enormous benefits to individuals, writers, and companies. It can drive a lot of traffic to your website and landing pages. Go get going and start your pinning journey today!