We all have watched the rapid shift of business to the online environment because of COVID-19 and there is of course an unprecedented acceleration of digital transformation initiatives. Latest research has revealed that many B2B businesses have changed their sales models online in favour of ecommerce based selling.

On an average, this shift has proved to be very useful and more than 65% says that the new sales model is an effective means to what they were doing before the pandemic and they are likely to benefit more due to the shift.

With the immense change in the shopper’s behavior to digital commerce, product sellers are also trying to capture new opportunities in the current ecommerce landscape and prepare their business for the future.

Purchase Approval Workflows:

In order to quickly survive in this competitive business world, companies need to support their customers varying needs and requirements. A new approval workflow functionality that comes with Magento 2.4 development allows the B2B buying companies to easily customize their approval processes using a simple form.

It is here that they can define the approval rules which are based on the order value, shipping costs and etc. The approval process is designed for efficiency and the approvers are notified automatically when the reviews are needed.

Buyers can have complete transparency and they can also receive notifications at each stage of the purchasing process.

In Store Pickups:

With local restrictions a bit relaxed on businesses, implementing BOPIS fulfillment options can bring in significant value to the physical locations and this is encouraging the shoppers to return to their stores and increase the average order value. 

With In-Store Pick Up in Inventory Management, now merchants can easily choose the physical inventory locations from where the customers can pick up products.

Once the orders are placed, the store associates can easily notify when their orders are ready for pickup with just a click.

Easy Asset Management:

With new shoppers online, the merchants have to quickly communicate their value and stand out of the crowd. Creating a content driven experience that helps to engage with the visitors and keep the content fresh can be time consuming.

The latest version of Magento 2 development helps to streamline your creative workflow and rebuilt the Media Gallery, which performs up to about 30 times faster and also strengthens the integration with Adobe Stock.

The new Media Gallery reinvents the asset management, thereby saving significant time and resources and also helps to manage the images across the site that are used in various pages, products or categories.

High security, Performance and Quality:

Among all the changes in the shopper’s behavior, one thing that is important is that shoppers still continue to expect a fast, reliable and secure experience.

The release of Magento 2.4 website development, includes various such enhancements to perform high quality, security and performance.

Faster cart and secured checkout, scalability improvements allow the merchants to serve higher amount of traffic.

Summary:

The global pandemic has affected how shoppers purchase product and there is a great shift to online shopping. Magento 2 development has helped business owners capture new opportunities and prepare business for the future.