With education becoming easily accessible through online learning as well as institutions opening rapidly everywhere, getting students’ admissions isn’t easy. Student enrolment is one of the biggest challenges, especially when it is a new school. So, here are a few aspects you need to consider that might impact the admissions positively.
Marketing & Communication
Your students’ enrolment strategy starts with marketing and communication. Identify the target segment, the catch points as well as unique selling prospects of your organization. Once done, you can create a communication strategy, choose media and create content for the media. Include all the vital communication mediums such as social, outdoor, indoor, web, and more. It is important that you also decide a marketing budget and time that must be invested in the implementation part.
While your marketing activities are going on, do not skip the campaigns measurement part. Keep a check on the incoming inquiries, how many leads are warm, hot or cold, as well as the marketing medium that is working the best for you.
Many schools often spend their marketing budget on the wrong target audience and do not measure the campaign regularly. They might end up spending too much on the wrong marketing channels, which will not reap any benefits.
Sales
When we say sales, we are talking about admissions. The number of inquiries that are being converted into admissions. Many times, parents visit the school, have interaction with the teacher, but do not admit their child. There could be many reasons behind this including - admission handling process of school, infrastructure, proximity to the child’s residence, fee structure, curriculum etc.
It is, therefore, important that you pay attention to all these aspects if the numbers of enrolments are not increasing. The most important thing here is your team that takes care of the admission process. Their efficiency and ability to handle questions matters a lot.
Satisfaction of Parents
If parents aren’t satisfied with how their kids are performing in school or they are unhappy with teaching methodology, infrastructure or any other reason; this might send a wrong signal outside. To ensure parents are happy and students are learning constantly, schools must pay attention to some of these aspects:
- Get in touch with curriculum consultants in India and come up with a customised curriculum for students
- Invest in digitalisation of the school
- Have regular teachers, students and parents workshops
Retention and parent satisfaction are two important aspects that schools should focus on because it might help in spreading a positive word and increase the number of admissions also.
Final Words
Of the three discussed ways, sales and marketing are time-bound activities that can be started before the admission season starts. Parents satisfaction is, however, an ongoing process whose importance should never be overlooked.
Author Bio
Rakesh
Rakesh works with a curriculum company and has helped any renowned schools in India device customised curriculum for students. He believes that every school has different pedagogy and must have a curriculum that meets their objectives.
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