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Razor Market Research 2020-2025 Report by Drivers, Competitive Landscape, Future Plans and Trends

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Rahul Sharma
Razor Market Research 2020-2025 Report by Drivers, Competitive Landscape, Future Plans and Trends

Razor Market size was accounted for USD 10.2 billion, in 2018 and is anticipated to grow at a CAGR of 3.5% over the forecast period, 2019 to 2025. The market growth is propelled by various factors like growing focus of men on their personal grooming and increasing awareness of consumers regarding personal hygiene.

 

Disposable razors hold a significant share in the market and the demand for this category of razors would continue to grow owing to increasing usage in developing countries like India, Brazil, and Sri Lanka. Availability of domestic brands and the nominal price of the product are the major factors driving the product demand in these countries.

 

Request a Sample PDF Copy of This Report @ https://www.millioninsights.com/industry-reports/global-razor-market/request-sample

 

The key driving factors responsible for the growth of Razor market :

 

Consumer consciousness regarding the environment is driving the producers to manufacture products using recyclable and environment-friendly materials and avoid making razors from heavy metals. However, sporting a beard has become extremely popular amongst millennials and this factor has been adversely impacting the market. Gillette reported that over the last decade the average number of times men shave every month has dropped down from 3.7 to 3.2. This reason has resulted in manufacturers coming up with numerous strategies like pitching attractive discounts to boost the product sales.

 

Product Type Insights

By product, the market is divided into disposable, cartridge and electric variants. The cartridge category ruled the market in 2018 with the largest share because of its easy application and reasonable price. Cartridge types are considered safe for all skin types and can be reused, thus, saving a lot on repetitive purchases. The cartridges are made up of steel or other alloy based blades that make its rust proof, thereby, driving the demand in the market. For example, Gillette Fusion ProGlide (with Flexball) is by far the most popular and widely used product in the cartridge razor market, as stated by company sources. The cartridge has five blades for easy rotations which ensure incredibly close shave.

 

Electric shavers are anticipated to grow at the fastest CAGR of 4.3% over the forecast period. The major factor driving the product demand in this segment is the availability of international and local brands, starting from Braun and Philips to Indian brands like Nova and Syska. In countries such as, U.S., Germany and U.K. where the personal care industry is prospering, the demand for such products is likely to grow, both in men or women.

 

Consumer Insights

While men dominated the razor market, in 2018, the women consumer category is anticipated to grow at the fastest CAGR of 3.9% over the forecast period. Growing consciousness among women regarding personal care and strong impact of dynamic fashion trends are the major factors driving this consumer category. Consumer preference in dermatology and beauty clinics for various treatments is increasing owing to wide usage of shaving razors as they offer a non-surgical and cheaper alternative. For example, Gillette Venus is a popular razor choice among Indian women for regular use since its inception.

 

Distribution Channel Insights

The offline distribution channels like hypermarkets and supermarkets along with regular convenience stores have a larger share in the market globally when compared to online distribution channels. While hypermarkets and supermarkets held 30.6% of share in 2018, convenience stores held 28.7% of share in the same year. A wide range of products and brands are available via these offline distribution channels and they allow consumers to check the quality of the products. Further, offline store allow consumers to compare the product with other substitutes present before taking a buying decision.

 

View Full Table of Contents of This Report @ https://www.millioninsights.com/industry-reports/global-razor-market

 

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