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Does the iOS and Android Divide Impact Mobile App Development?

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Sam Claflin

 In the dynamic field of Mobile Application Development, as new innovations are introduced in both the markets, i.e., Android and iOS, the kind of applications that are being made and the purpose that they are serving, are evolving to a great extent. For example, with the introduction of technologies like augmented reality, virtual reality and the increased automation in the app development field, there is a wide scope for creativity in app-building. 

Android and iOS are distinctive platforms that have carved out a niche for themselves in every way. For a mobile app developer, it is imperative to examine the minute differences between the two operating systems in order to decide whether the app they are designing would be a good fit for either of them or both of them. Thus, the contrast in the user-behavior of these two leading operating systems is detrimental to the process of app development and designing.
 
Hardware Excellence
 
An important factor that deepens the divide between an iOS and an Android user is the overriding distinctions between the smartphones that support these systems. iPhone users utilize their phones for very different reasons and in different manners as compared to Android users. Moreover, there are many hardware features in an iPhone that may not be accessible in an Android phone. Or vice versa. Thus, the hardware capabilities that your app is going to require must be properly examined and considered while deciding how the app will be executed over each of the operating systems.
 
Diverse Demographics
There are plenty of statistics available freely online that elucidate the demographic distinctions between Android and iOS app development. These statistics must be employed in order to understand the user behaviors of each operating system closely. Analyze the target audience of the app you are building carefully. Examine the needs that the app is fulfilling and only then go ahead with picking either Android or iOS as a platform for your app.
 
User Personality
Does the personality of the user affect their likelihood to download a certain app? Absolutely! Comprehensive user researches have been conducted to understand the average personality traits of an iOS user as well as an Android user. The general verdict is that iOS users are more extroverted and are highly likely to occupy leadership positions. Moreover, these users tend to value content, performance, user-friendliness and intuitive features in an app that would simplify their needs.
 
On the contrary, the average Android user is introverted and humble. Android users prefer free-flowing and dynamic features in their phones. Android users are less likely to make in-app purchases.
 
Thus, characteristics like this will help iOS app developers, as well as Android app developers, understand their core market. By zeroing in on the values that your app would bring to the market, it will be easier to find out which user-personality would it be most congruent with.
 
Question of Lucrative business
Any developer, whether Android or iOS app development, would look not only for the general popularity of their app but also for equitable returns. The distinction in the user behavior of the iOS and Android operating systems will help settle the question of how to make your app lucrative.
 
iOS apps are much more likely to fetch a higher revenue in comparison with apps on the Android Platforms. This traces back to the personalities and preferences of the consumers. People who buy Android phones are less likely to pay more for an added feature in their phones. Thus, the app development process would vary accordingly. However, it is possible to make money off an Android app. It is just much easier for an iOS app developer to achieve this target.
 
Conclusion
 
It is always advisable to develop a variant of your app so that you are represented in both the OS platforms. It is, however, imperative to make the necessary tweaks according to the support provided by each of the distinctive operating systems. The Android-iOS user divide has undoubtedly affected the way that app developers are creating attributes within their app. Yet, with the assistance provided by mobile app development companies, it is easier to manipulate this divide. Platforms like HokuApps have generated powerful features that automate the app-building process. With such solutions in place, the Android vs. iOS war is easily conquerable.
 
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Sam Claflin
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