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Android app promotions mechanics you need to know

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Shiraz Kahn
Android app promotions mechanics you need to know

If you have just launched or want to start with android app promotions, there are several points to take into account. Here, we want to give you some tips and tricks to make your promotion strategy proficient. So, to improve the visibility and clickability of your app, it’s recommended to buy incentive install i. e. downloads for your app by specific keywords. It may seem like a good idea to choose keywords that are the most popular by users at your guess. Nevertheless, such a strategy will end in failure. Do you want to know why? Let’s consider a certain case. 

You want to use the keyword “VPN” for your android app promotions and are funding a campaign for this particular one, but the traffic flow doesn't increase. The thing is that “VPN” is a highly competitive keyword, and unless you are ranked in the top 5, it’s useless to waste your money. In turn, when you want to achieve long-standing results, you can use less competitive keywords with the same core. How to pick them up? Initially, you create a keyword cloud and choose the ones which correspond to users’ intentions and have the highest conversion rate. So, in the case with “VPN”, it’ll be “app VPN”, “VPN proxy”, “best VPN”, “fast VPN” - they are cheaper to promote and more precise. Then, you can start a screening, namely a 2-days campaign with approx. 30 installs and having analyzed your rank’s growth by each keyword, decide on your further solid campaign. If there aren’t any changes by a specific keyword, you should expand the number of installs by 50% per day. Also, it’s highly advisable to set the period of the promotion about 5-7 days since due to the statistics, it brings the most lasting results. Success attend you in android app promotions!

Keyapp.top is a self-service platform that works with Android applications. We provide incentive traffic, that will help to boost your app and reach the TOP, that is a significant part of ASO for organic traffic attraction.

 

 

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Shiraz Kahn
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