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Martech Start-Up Yagle Debuts AI-Enabled Digital Media Audit Tool

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MarTech Cube
Martech Start-Up Yagle Debuts AI-Enabled Digital Media Audit Tool

Yagle, an international martech and analytics startup, has created and launched globally today after the successful completion of its beta launch. Yagle is a fast and effective method for digital media assessment – utilizing artificial intelligence — for businesses in any industry.

Media planners often go to great lengths to create a program for clients using a variety of methods or working with several vendors. It is nearly impossible to efficiently analyze them with traditional tools.

The Yagle tool is ideal for freelancers, smaller agencies and for small businesses. It offers optimization by audience parameters such as geography, age, gender, and interests. According to these parameters, the tool can indirectly determine the audience income. Additionally, the platform optimizes by campaign goals — awareness, conversions, traffic — ensuring the best media plan possible. The platform studies the best marketing avenues for media buying campaigns such as Facebook, Google Ads, Bing, and much more, covering 90 percent of the biddable universe of advertising programs.

https://www.martechcube.com/martech-start-up-yagle-debuts-ai-enabled-digital-media-audit-tool/

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