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Being an eCommerce entrepreneur does not mean you need to be a proficient software or web developer.
Actually, even being a successful online business person does not require you to be a web developer.
It’s a nice skill to have, but history - and sales figures - have shown that you don’t need to be a techie to run a successful ecommerce operation.However, that doesn’t mean you don’t need to offer a quality user experience and provide value not only with your products and services but also with the functionality of your online store.
In order to do that, there is an argument that you do actually need to be a developer.
It is true that there are already pre-made third-party apps that can streamline your ability to collect payments, arrange for shipping, track inventory, and more, but even a project as “straightforward” as an API integration or configuring an existing app can get hairy right quick.Most of the time, you don’t even need to touch code, but when you do, altering so much as a single character can put a fatal flaw in a system that will wreck your UX.
Ask yourself a pretty simple series of questions.
In every eCommerce trade, Marketing Funnel generally involves a complete journey of your target audience from being a visitor to a buyer of your products/services.
Though, several marketers have separated it into four stages i.e.
All these stages play crucial roles in your website’s performance collectively.In this writing, we will emphasize the different ways that can help you to achieve all the four stages of an effective Marketing funnel.Let’s begin!Content StrategiesAn effective content strategy on your website leads you to increased traffic, brand awareness, sales, conversion rates etc.
Brief and relevant product descriptions always work to attract customers on their first visit.
You need to consider the following key point while curating the content for your eCommerce store:Relevancy of content with your target audienceBlog content should add value to the visitorsBrief and revealing product descriptionsGuiding content that relates to visitor’s need for your servicesOverall, your content strategy should revolve around “Grow, Educate, Offer”SEO optimization“According to Ignite Visibility, #1 position on Google search results receives a 44.64% click-through rate.”SEO (search engine optimization) helps to generate awareness of your website to consumers.
A few built-in advances include the following:MicrodataOptimized page architecture301 redirects and URL rewritesOptimized URLsCDN and site-wide HTTPSand many more.Mobile OptimizationMobile commerce offers you an instant connectivity with your consumer base.
