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How Businesses Can Use Facebook

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Doris Hall
How Businesses Can Use Facebook

Facebook is one of the most popular social media sites of all time. It’s not just for fun and friends – it’s also a great tool for businesses. Businesses of all sizes should utilize a Facebook page. There are many features that Facebook offers that are perfect for businesses to use. These days, most customers expect to see a page for businesses, so if you’re not using Facebook you could be losing out on the potential for thousands of sales leads. Here are some of the top Facebook tools that can help improve your business.

Use Links and Hashtags

Many people don’t realize that links can be used with Facebook. You can link text and even create buttons so people can more easily get to your website and other social media sites. One good way to add links is through the cover photo description. You can add it in other areas as well. This lets you get your potential customers to your website where they can make a purchase.

Choose a Great Cover Photo

The cover photo is the first impression people have when they visit your page. For this reason, you’ll want to make sure the photo is the best possible. The image needs to be sized at 851 x 315 pixels and 72 dpi. You’ll need to crop the photo using Photoshop or another similar program. If you prefer, you can purchase premium cover photos online. There are thousands to choose from in a variety of categories. The great thing about premium photos is that you can use them very easily – just add them to your page.

Keep in mind that in addition to the cover photo, you’ll still have the smaller icon photo to use. This smaller photo (161 x 161 pixels) is placed in the lower left area of the cover photo and actually blocks some of the image. You’ll want to make sure that the image you use for your icon blends well with the cover photo. Change your cover photo from time to time to keep interest up.

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