Global Sports Drink Market is valued at USD 23.13 Billion in 2019 and expected to reach USD 31.90 Billion by 2026 with the CAGR of 4.7% over the forecast period.
The Global Sports Drink Market is projected to witness significant growth over the forecast period due to its use to enhance the performance, endurance and allow athletes to do rigorous exercise and increase in population and disposable income.
Scope of Global Sports Drink Market Report–
Sports drinks are beverages that are specially formulated to help people rehydrate during or after exercise. Sports drinks benefit replaces lost fluids, which is particularly important for endurance athletes. Sports drinks are also referred as isotonic beverages and fluid replacement beverages and are generally accepted as beverages formulated to provide quick replacement of fluids, electrolytes, and carbohydrate fuel for working muscles. Such drinks may be designed to be consumed before, during and after exercise. It may also allow athletes to perform for longer and more effectively in training and competition by providing energy to working muscles and the brain. It can help meet nutrition recovery goals by changing fluids and electrolytes lost in sweat and helping to replenish glycogen stores.
News:
Gatorade Pumps Big Budget into Star-Studded Campaign after PepsiCo’s marketing Pull-Back
February 24th, 2020; PepsiCo revealed that 2020 would be a year in which it pulled back on some of its marketing spends. But its sports drink brand Gatorade has just funneled big budgets into a start-studded campaign designed to take it through to the second-half of the year. It had hinted that the likes of Doritos, Cheetos, energy drink Rockstar and Pepsi Zero would be the beneficiaries of continued spend and it seems Gatorade can be added to the list as it launches a major advertising campaign featuring a host of sporting stars.
Coca-Cola Launched Sports Drink Powerade in India
June 19th, 2019; The local arm of American beverage maker Coca-Cola on announced the launch of its sports beverage Powerade that will compete with rival PepsiCo’s Gatorade. Coca-Cola’s move to launch the brand in India comes at a time when increasingly consumers in urban India are seeking variety in both packaged foods and beverages. This is especially true for consumers looking at healthier options in a shift from consumption of sweetened beverages.
The regions covered in this Global Sports Drink market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, market of Sports Drink is sub divided into U.S., Mexico, Canada, UK, France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.
Global Sports Drink Companies–
Pepsico, Coca Cola, Monster Beverage, Arizona Beverage, Abbott Nutrition, Glaxosmithkline, Living Essentials, Britvic, Extreme Drinks, AJE Group, Others
Increasing Demand for Soft Drinks is One of the Major Factors Driving the Sports Drink Market Share.
The sports drinks market is expected to witness a significant growth owing to its increased use as it helps to enhance the performance, endurance and allows athletes to do rigorous exercise. Globally, the Sports Drink market for protein has been increasing due to rising in population and disposable income. For example; Gatorade Perform is one of the major sports drink brands in the U.S. Gatorade market share 2016 was significantly high. The world population increased from 1 billion in 1800 to 7.7 billion nowadays. The world population growth rate declined from 2.2% per year 50 years ago to 1.05% per year, according to world data. Nowadays generation consumers are fitness conscious and more inclined to pay for sports drinks. Sports drinks are gaining popularity amongst the individuals and athletes who are involved in the vigorous physical activity. The growing inclination of people towards physical fitness, the number of health clubs and fitness centers has come up in the recent. According to fitness Industry Statistics 2020, the total market size of the global fitness club industry is over USD87 billion. The world holds over 200,000 healthy and fitness clubs.
Global Sports Drink Market Segmentation:–
By Type: Hypotonic Sports Drink, Isotonic Sports Drink, Hypertonic Sports Drink
By Application: Athletes, Casual Consumers, Lifestyle User
North America is Expected to Dominate the Global Sport Drink Market
North America is expected to dominate the global sports drink market owing to the growing trend of athleticism and rising concerns over health in this region. Changing consumer lifestyle resulting in a shift towards healthy dietary patterns is also expected to propel the growth of sports drink market share in North America. According to National Collegiate Athletic Association, Nearly eight million students currently participate in high school athletics in the United States. More than 480,000 compete as NCAA athletes, and just a select few within each sport move on to compete at the professional or Olympic level. In addition, increasing number of number of health clubs and fitness centers are also supplementing the market growth. According to Gym Industry Statistics, In the U.S., 39% of citizens are currently registered as a gym club member. The U.S. holds a total of 38,477 fitness clubs. Europe is second largest region for the growth of sports drink market, due to expanding community of the athletics in both developed and developing countries.
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The global sports drinks market is fragmented in nature.
Due to new players' entry into the worldwide market, it is expected to witness increased competition in the coming years.
Manufacturers focus on product innovation and strong marketing and distribution strategies to meet the increasing demand from consumers across the globe, thereby leading to the market's overall growth.
Abbott Nutrition, Atkins Nutritional Inc., Glanbia Plc, GNC Holdings Inc., Herbalife International Inc., Post Holdings Inc., Reliv International Inc., Rockstar Inc, Coca-Cola Company, The Gatorade Company Inc.full report- https://industryprobe.com/industry-analysis/Sport-Drink-Market
The global sports drink market size is expected to reach USD 54.9 billion by 2025, according to a new report by Radiant Insights, Inc., expanding at a CAGR of 8.6% over the forecast period.
In addition, rising health awareness among the younger population is expected to fuel the market growth.
They are focusing on innovation of new flavors and addition of value to their products by including more health benefits, in order to widen their product portfolio.
Furthermore, increase in the number of health clubs and fitness centers are expected to propel the growth of the target market.
This trend is projected to continue over the next few years • Countries such as Germany are considered to be the major markets for sports drinks, due to high disposable income of the consumers, followed by India, China, and Japan • The industry is highly competitive due to presence of the main players including PepsiCo, Coca-Cola, Sportade, Pocari, 100Plus, and Lucozade • Various manufacturers are focusing on new product launches, capacity expansion, and product portfolio extension to estimate existing and future demand patterns from upcoming application segments.
Industry Value Chain Analysis 3.3.1.
Global Sports Drink Market – OverviewSports Drinks are flavored beverages that contain carbohydrates (usually sugar) and minerals such as sodium and potassium.
Making better decisions with Sports Drinks and hydration can result in improved performance, recovery and injury prevention.
With all the fluid-replacement options on the market, experiment with which drinks hydrate you the best for your workouts.Access Report Details @ https://www.marketresearchfuture.com/reports/sports-drink-market-1156Different statics demonstrate varied, mixed opinions; some say Sport Drinks are vital, others say it is not.
Just for instance – A vague statics say - Before the rise of Sports Drinks, athletes and everyone had only choice - water when we exercised or during the training.
To make matters worse, recommendations once aimed at endurance athletes have now trickled down to anyone who exercises.
“Sport Drinks are vital or not” will always remain a topic for the never ending debate.Despite of all such debates and arguments making their rounds across the continents, Sports Drink Market is flourishing rigorously and thriving thoroughly.According to a recent study report published by the Market Research Future, The Global Market of Sports Drinks has increased its market growth in recent years and is expected to grow at a rapid pace during the forecast period.
