Setting up a marketing video requires extensive planning. In fact, it doesn’t happen overnight. It takes a team of creative minds working together to come up with a marketing video that would highlight your organization’s key points. Plus, you have to consider the budget, the place, the concept, the impact, the competition, the audience, the time, and the returns. Otherwise, you’ll end up with nothing before even launching it. 

By definition, video marketing is a very powerful tool to reach a wider audience thereby boosting sales significantly. It’s considered to be powerful due to its immense impact and coverage. The use of video in marketing has dominated the social media world causing most brands to tap into this specific strategy. According to Oberlo, 85% of all internet users in the United States watched online video monthly on their devices. The growing trend of people watching videos on a daily basis is highly attributed to the worldwide web making it an effective channel for businesses to use. 

Benefits of Marketing Video

The demand for video content has increased since the introduction of the internet. Apparently, influencers continue to produce video content whether for entertainment or business use to meet this growing need. The benefits of this strategy outweigh its production cost as long as it is done appropriately. Below are the benefits of producing a marketing video for your business:

1. A well-conceptualized marketing video boosts conversion and sales. Adding a high-quality video to the landing page helps increase conversions by 80%.
2. A  marketing video provides a good return on investment. With the right tone and flavor, producing video content pays off big time.
3. It adds credibility to your business. By integrating a video into the website, it builds trust towards your audience. A business built on trust creates relationships thereby gaining more referrals and conversions.
4. Videos dominate social media. Internet users don’t read that much recently. They would rather watch videos seen on social media. This is another avenue to widen your audience reach encouraging engagement and social shares. 
5. Video appeals to all users either on desktop or mobile. 
6. Video is a good lead generation medium.
7. You can explain your offering properly through a marketing video.

Getting the Most Out of Your Marketing Video

Now that you are done setting up your marketing video, it’s time to get the most out of it. Your produced content doesn’t stop after uploading it on your website or any other streaming applications. There’s more to it than meets the eye. You can take advantage of other advertising methods in promoting your video to make it viral. It’s pretty pointless if you won’t get the traction you are looking for in the first place, right?

So how do you make your video viral after launching it? How to get the most out of your marketing video without spending too much?

It’s simple! You may opt to submit your marketing video to any video submission sites such as DailyMotion, MetaCafe, YouTube, among others, and start monetizing it. You may try mainstream media and submit it to local and international TV networks if you are willing to shell out thousands of dollars on advertising.  Other than that, you may incorporate your marketing video to the old way of advertising yet proven effective such as a  video brochure, magazines, greeting cards with LCD screens, and the like. A combination of traditional and digital marketing for a budget-conscious business offered by bigDAWGS Promotions with the same results generated by mainstream advertising is your best bet too. 

The Bottom Line

Undoubtedly, video marketing has the power to capture a wider audience. Producing it might be costly, but the benefits it can give when done properly surpasses every expectation.  Viewers are most likely to remember your call to action line through your compelling video. It’s an influential and powerful tool to move your business ahead of the game. The next time you are about to launch a marketing video, make it viral!