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5 Lessons For Entrepreneurs From The Great Festival Sale

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john ashhly
5 Lessons For Entrepreneurs From The Great Festival Sale

 

It’s the season of festivities as the world welcomes autumn with diverse celebrations. When the Americans celebrated Halloween by dressing up as witches and monsters, Indians put up a display of figurines and dolls at home for Navarathri. With Diwali just around the corner, there is no tuning down of the festive spirit.

Note: Entrepreneurs can easily start a Business with our Amazon Clone

The biggest winners of this festive season are the E-commerce firms. Since COVID-19 has impacted the sense of normalcy for everyone, customers are increasingly recognizing the significance of comfort shopping within closed doors. Let’s look at the trend in India. According to the Business Insider, key players like Amazon, Flipkart, Myntra, and Snapdeal together sold products worth $3.1 billion. Further, they have reached this enormous sum within 5 days.

This growth trajectory is all set to advance as today’s consumers are a beast of a different breed. If you are an entrepreneur, this is the best time to get into e-commerce business. The best ecommerce clone script is just the solution you need.

Let me point out the 5 key takeaways from the great festival sale.

1. Trust Your Customers

You must be surprised to know that Amazon has infused Rs. 600 crores into the market in the form of EMIs and offers. Since most customers come from Tier-2 and Tier-3 cities, this strategy has worked wonders in gaining a strong foothold in the market.

The key takeaway from this strategy is to trust your customers. This is a 2-way street. You can earn customer loyalty by bequeathing your trust on them first. If you are willing to take calculated risks and invest accordingly, you will be rewarded with big ROI.

2. Provide Excellent Customer Service

Communication is key for any business to succeed. Especially in e-commerce, customer engagement plays a vital role in conversion. Engaged and loyal customers return to you often thereby contributing to the business growth.

One of the most effective ways the aforementioned firms achieved this was by implementing loyalty programs and marketing automation. Customers were awarded reward points for all their purchases based on the product price. Also, the return and exchange program was very efficient.

If the customers feel like they are being listened to, you will gain valuable insights and a loyal customer base.

3. Promotion Pays

You must have heard of the ‘Great Festival Sale’ irrespective of your inclination towards it. It was promoted big in every medium possible. We have to agree it paid off big too. The planned promotion enables you to reach your target audience.

The significant part of such a promotion strategy is rolling out attractive offers. Flash sales, promo codes, loyalty programs, brand privilege, etc, lure consumers to your site and make them want more.

Don’t shy away from promoting your brand, site, or product. The more informative your promotion, the more persuasive it will be.

4. Think Glocal

Yes, you read that right. ‘Glocal’ is the concept of ‘Think Global and Act Local’. Though Amazon is a US based company, it’s ground-breaking sale was based on an Indian festival. Understanding the culture and customs of the demographic in which you operate is key to prolonged success.

Leveraging logistics on a massive scale and balancing it with customized local offerings is a strategy that always pays divident. In simple terms, putting customers first is the best way to move forward.

5. Reach Out to Small Business

One interesting aspect of the sale is lots of Small & Medium Businesses (SMBs) were able to rebuild and accelerate their sales. Customers across the country had access to shop for unique products from numerous sellers.

Now more than ever, SMBs are showing great interest in joining e-commerce platforms and reaching a wide range of customers. Providing such a platform for them would be a win-win for entrepreneurs.

Conclusion:

Now that you have gained valuable insights on the success story of a great festival sale, it’s time to explore your options. You can gain a winning edge in the e-commerce business by partnering up with the best multi-vendor clone script in the market.

Today’s customer is ready for the enhanced e-commerce experience, the question is are entrepreneurs ready for him?

Feel free to get in touch with us: [email protected]/

https://www.trioangle.com/fancy-clone/

 

 

 

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