Dental clinics used to be able to open up in a new community and immediately get busy because there wasn’t as much competition and just the drive by and foot traffic would keep them busy. In today’s competitive market, dental clinics need to stand out online as well. Local SEO for dentists is the best way to ensure that those searching online can find your clinic for the various services you offer.
Here are some key reasons why your dental clinic needs SEO services:
- To Stand Out - Calgary has numerous options for dentists in each area of the city. In order to stand out amongst the crowd, you need to ensure that your dental clinic ranks high in search results. Great Google reviews and a well completed My Business profile are some of the best ways to ensure that local SEO is maximized for dentists.
- To Attract New Patients - When a potential new patient is searching for specific services, it is important that they find you in the results, ranked as high as possible. This immediately creates trust and ensures that they find the information they were looking for and determine that your clinic can offer what they need.
- To Get In Front Of The RIGHT Patients - One of the best things about local SEO for dentists is that it focuses on the Maps area of Google and returns search results based on geographic location. This means that those who are searching from home, the office or wherever they are will find you because you are conveniently located. This also means you will be more likely to attract and retain the patient over the long haul.
- To Be Easily Found By Existing Patients - Sometimes your existing patients won’t remember the name of the clinic they go to or even their dentists. They just know where it’s located and have a general idea of the name. When they search for your clinic, showing up in the Maps area, especially with a photo of the front of your clinic, they will easily recognize the building, location and other important details. By ensuring your local SEO for dentists is on point, you will be easy for your existing patients to find and reach out to book appointments.
Local SEO means that your dental clinic shows up in the Maps search area because you are nearby the patient who is searching for a particular service, keyword or term. By investing in local SEO for dentists, you will ensure that you are always found when Google is locating important search terms in the area of the searcher. It’s like ensuring that you get properly matched with those who are closest to you and are also looking for your services. Google likes to make strong matches that the searcher takes action on (ie. visits your website, calls, emails, etc) so the better you do in this area, the more often they will return your information ranked high in results.
Building authority so you can be easily found by the most appropriate patients is why local SEO for dentists is needed.
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