5G could usher in an explosion in retailers using augmented-reality to help enhance shopping experiences for consumers.
The technology's speed, reliability of connection, and lack of drop-out that are key to the success of virtual shopping.
Retailers are already experimenting with AR, including IKEA's Place app, which allows customers to see how furniture looks and fits in their homes.
It should also help small retailers, who can build AR experiences around their stores to attract and retain customers.
IKEA has already begun to show what's possible with AR, with its Place app enabling customers to see exactly how more than 2,000 items in its catalogue would look and fit in shoppers' homes.
As soon as 2020, 100 million consumers will be shopping in AR online and in-store, according to a study by Gartner published in April.