Having a relevant, current, and positive online reputation has a direct impact on bottom-line sales.
The team at Blue Ocean Global Technology (link is external) is proven to help clients, large and small, to develop and protect technology assets to maintain organizational health and improve performance.
Only one key aspect of online reputation management is to implement a strategy for getting positive online reviews. What others have to say about your company is critical to your success.
Knowing that potential customers will research your business and products before interacting with your sales team should cause you to wonder what they will think after viewing search engine results pages (SERPs).
What does your online reputation say about you? When was the last time you checked to see if the information was correct? If you are not certain of your answers to those two questions, you may have already lost business without knowing why.
Don’t wait until someone else points out a negative review. Work actively and diligently to develop and maintain a positive online reputation.
By doing so, you will maximize the impact of positive press, build trust and customer confidence, enhance your public image, improve customer retention, and attract top talent while increasing sales revenue.
Online reputation management is one of the single best things you can do for the success of your business, beyond providing an excellent product and exceptional service.
Where is the Reviews
There are multiple sources of online reviews. These online reviews are key pillars for building a loyal customer base that will support your company’s marketing organically.
While it is rather simple to post favorable client reviews on your own site, it’s not likely that your site will be the first or only place potential clients look for information.
A quick Google search for “how many review websites are there(link is external),” revealed an astonishing 1,120,000,000 results! Among the top results are always “Top 10 Review Sites for More Customer And Business Reviews”. “22 Customer Review Sites for Collecting Business and Product Reviews,” and “15 Alternative Business Review Websites.”