InMarket, the leader in 360-degree consumer intelligence and real-time activation, was awarded Best Location Platform at the 2020 Digiday Technology Awards, beating out five market-leading finalists. GeoLink, InMarket’s self-service location-based marketing platform, provides simple access to powerful real-time activation capabilities, highly-localized audiences, as well as attribution and analytics reporting in a single SaaS-based interface.

GeoLink enables leading brands, agencies, publishers, and resellers to build, execute, and measure localized omnichannel advertising campaigns at scale. The platform provides its customers access to over 200 million unique users across desktop, 20 million connected TV devices, and more than 100 million unique mobile users, including InMarket’s proprietary real-time Moments offering.

GeoLink is further distinguished in the market for its accuracy and precision and leverages its exclusive Location Score Technology (LST) and algorithms to help assure access to the most accurate and precise location targeting available. LST is the only solution to filter out location fraud in realtime to ensure accurate targeting and reliable analytics.

Unlike any other platform, InMarket uses real-world data from its proprietary first-party Software Development Kit (SDK) to verify the accuracy of each impression. The GeoLink platform is further enhanced by providing offline measurement and insights to drive campaign value and maximize return on advertising spend. InMarket’s Moments campaigns generate average click-through performance rates 6.5x greater than the industry benchmark.

https://www.martechcube.com/customer-intelligence-leader-inmarket-wins-best-location-platform/