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Talkwalker unveils conversational intelligence suite: Paid Social

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MarTech Cube
Talkwalker unveils conversational intelligence suite: Paid Social

Today Talkwalker, the leading social listening, and analytics company unveil the latest addition to its conversational intelligence suite: Paid Social. By adding social ad data directly into their campaign dashboards, marketers will have a holistic view of their own, earned and paid channels as well as full control of their campaign performance and ROI.

There has never been so much competition amongst brands for online attention. In order to succeed, it is essential that marketers prioritize their digital marketing strategies, especially on social media. With an average of 20% of digital marketing budget going into social ads, paid must be fully integrated into a brand’s campaign planning, monitoring, and measurement.

“Here at Talkwalker, our goal is to democratize access to data,” said Todd Grossman, Talkwalker CEO Americas. “Paid social data is an integral part of the best digital campaigns, and brand professionals should have access to that information to protect their brand and optimize their performance.”

By unifying campaign data across paid, owned, and earned channels into real-time dashboards and reports, digital professionals will have a better grasp of their impact, and be able to optimize their 360-degree campaigns through extended insights and reporting.

https://www.martechcube.com/talkwalker-unveils-conversational-intelligence-suite-paid-social/

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