Smartphones have helped us become more used to using touchscreens. Tech-savvy users also enjoy interacting with their favorite brands using the device on their hands due to the ease and convenience it brings. Imagine if you can take that experience to your store to provide deeper interactive and engaging digital sales experiences to your customers in-store. That’s possible with retail digital signage using your preferred screen (i.e. a touchscreen, TV wall, or a smart TV) and a software that lets you make your own multi-touch digital experiences. Together, the innovative signage and the software will empower your business to deliver data-driven, purposeful, entertaining, and gratifying digital experiences that will connect your customers to you.
It doesn’t matter whether your business is new or it has been around for quite some time now. Adding digital experiences to your promotional strategy can make a big difference in successfully promoting your brand. Retail digital signage could improve the way prospective and current customers perceive you. It shows that your business is able to keep up with the times and that you are willing to provide better solutions, which are relevant to your customers’ needs. When used with the right software, it can deliver compelling in-store experiences.
Interactivity is one of the perks of using retail digital signage. With that, you can thoroughly engage shoppers. That’s a way to create intimacy that could boost their receptiveness to your promotion and message. Interactive digital experiences can also be entertaining and keep customers much longer in your store. That can be an opportunity to promote new products, loyalty programs, and discounts. A good digital signage software will let you make digital experiences on your own using your unique eye-catching graphics on interactive screens. You could also push the promotional content to shoppers’ smartphones to encourage impulse buying.
Retail digital signage can take many forms, including kiosks. It could also go with your omni-channel strategy, especially with a digital signage software that lets you merge all relevant analytics data with mobile and web analytics. Integrate external input devices like NFC/RFID tag readers, beacons, and other Internet of Things objects to your displays, and watch your competition become intimidated with what you can do to get more loyal customers.
About the Author:
This article is written by David Kyalo, a successful technical writer. He is interested in and fascinated by technical topics. He writes unique articles on touch screen technology and specializes in finding practical touch screen software solutions.
Unlike static signage, digital signs are more flexible, cost-effective, and simpler to maintain and update.
Digital signage in retail can easily fit into any business, whether big or small.
Even small and medium enterprises can tap into its power to boost sales, cut costs, and engage potential customers.
With the right digital signage software, you could keep your content up-to-date on several devices in your stores from any location, as long as they are connected to the internet.
Using the digital signage, you can expose timed promotional messages to give your customers the nudge they need to find the product you are promoting, and decide on the spot they need it and purchase it.
By allowing customers to interact directly with your brand, they could feel a more personal connection to your business.
