logo
logo
Sign in

Digital Signage: A Method of Futuristic Advertising

avatar
Geoffrey Bessin

If you’re looking for a way to modernize your business and reach out to more people with your signage, you may want to consider going digital. Smart digital signage is undeniably attractive, so your business can turn heads and meet new prospects. It keeps your business relevant in a time where interactivity and connectivity matter more. This makes digital signs as great tools for futuristic advertising, and it can be made more affordable to you when you make your own content using a specific type of software.

 

Times have changed

 

In the past, digital signage used to be affordable only to the bigger and highly successful corporations. Today, it is widely available, even to discerning small and medium businesses looking for a more creative and effective way to advertise their goods and services. We have modern technology to thank for that, as well as the companies that worked to bring digital solutions to more users.

 

What it does to your audience

 

Digital signage increases engagement and puts your audience in control. It can be a versatile tool that lets people know more about your business and its latest offers, or a means to empower consumers to buy from you or sign up for your service. When used correctly, it may even entertain customers or encourage them to explore your products. Add some interactivity to your signs and you could deliver compelling and memorable experiences to build on customer interest, quantify preferences, and increase brand loyalty.

 

With digital signs, a business can generate higher recall with their target consumers. Nielsen conducted a study and found that digital signage engaged 55 percent of respondents and that these people were able to recall the message each time they pass by a digital billboard. Considering this, it is easy to understand why your business should start embracing digital signs and use it to expand your reach and become more memorable to your target customers. With a digital signage creation software, you could even make the right message that can enhance your brand recognition every time.

 

Better for your business

 

So, for your next promotional campaign, try using a digital sign that can display your specially created custom content with a digital signage software, which allows you to do that without writing a line of code. You could even let your audience interact with your signs using touch displays, NFC/RFID readers, beacons, and IoT devices. A software also takes care of the analytics aspect of your signs, so you know which content your audience likes. Modern digital signs use HTML5, making them future-proof.

 

 

 

collect
0
avatar
Geoffrey Bessin
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more