SEO is the cornerstone of every modern business, and it can be very complicated especially when generating strong organic search results. There are likely hundreds of variables working together to determine the final placement, and not all ranking factors are relevant to every business. It may be easy to get lost down the algorithmic rabbit hole because of information overload, but in this article, we will simplify things an excellent SEO agency in Toronto focuses on.
Factors of a good SEO strategy
- Technical SEO
Technical SEO seems a little daunting, but it ensures that a search engine can read your content and explore your site. Some of these are taken care of by the content management system you use, and tools that can explore your website and highlight technical problems. If you are a small business that uses WordPress for your website, technical SEO is something you should check off your list pretty quickly. If you have a large website with millions of pages, then technical SEO is more important. Technical SEO here is part of the website design and development.
- On-site SEO organization.
Your website should be optimized at an individual page level. There is some crossover here from technical SEO, and you want to start with a well-structured content hierarchy for your site. Assuming that you have a well-structured site, applying sensible optimization is again relatively straightforward. These are the main areas to focus on: keyword research, descriptive URLs, page titles, meta descriptions, content optimization, good user experience, strong calls to action, and structured data markup. In optimizing your site, it’s important to consider your customers. With a solid technical SEO in place, layering your on-page optimization is straightforward.
- Content
Through content, it tells prospects what you do, where you do it, who you have done it for, and why you should consider your business. Your content should also go beyond these obvious brochure-type elements and help your target audience achieve their goals. For service businesses, your content can be loosely broken down into three categories, service content, credibility content, and marketing content. Ensure that all your content is optimized, and if you are doing content marketing, make sure that it is a good fit for your marketing tactics.
- Off-site authority building.
Links are a crucial component to developing strong organic rankings, but it is also the hardest part of SEO to get right. Natural link building should be the backbone of your link-building efforts. This could mean that you have to revisit the content on your site and create something with value first. SEO companies like Above the Fold Media ensure that you have content that deserves to rank and deserves to be linked to.
SEO does not need to be complex, and in a strategy, it is more than keywords. There are four elements that you should consider, and there’s a structured, methodical process that can be followed to optimize your webpage. These elements are important in a comprehensive strategy and ignoring one can ruin your efforts. So visit here and learn how to make your business stand out from the crowd.
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