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How branded stationery can benefit your business?

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min min
How branded stationery can benefit your business?

What can you do to take advertising campaigns to another level if they really have a wonderful site, many pages on interpersonal networks, correctly working advertisements, as well as promotional materials?  What do you do if you've brochures, flyers, badges, and business cards which remind your customer about your business? The most essential thing to do will be in sight. 

OCAnalytica graphic designs team will create for you the best office stationery graphic design that fulfills this purpose.

All corporations have their unique office stationery supplies. It is important to have your insignia or logo printed on all papers, envelops, pens, pencil cases and holders, markers, erasers, staplers, paper clips, notebooks, notepads, sticky notes, files, folders, stamps and embosses and other office stationery equipment. We provide unique branded stationary services in Orlando, Florida.

Among the most effective ways to do so is through branded stationery. Every time that your clients use a pencil with your logo, they'll automatically consider your brand, thus promoting it one of the individuals around them.   Let us say, eight, five, as well as sixteen?  They'll be right before people's eyes, continuously reminding them and, consequently, raising brand loyalty and awareness, which may ultimately improve earnings and enhance connections with your clients.

What are the main benefits of branded products for your business and why bother making them?

At first, it might seem that stationery products are relics from the past, something originating in the era of dinosaurs. However, even in the modern digital world, they play an integral part in the daily life of each individual, as well as business in general. Below are several reasons why you should think about displaying your company name and logo on all corporate blanks.

It‘s easy to see Dozens of people will see tiny papers like notes, Post-It stickers, and other stationery before throwing them away. Try to remember the last letter you received. Chances are high (almost 99%) that the sender’s logo was on the front or back of the envelope.

Availability

Unlike other branded products, such as sunglasses or wide-format banners, stationery items are much more affordable due to the materials as well as the resources/energy required to produce them. Though they are inexpensive, they are used by everyone.

Huge variety

There are lots of options. Pens, notebooks, envelopes, blanks, cards, folders, calendars, bags, duct tape – the list is long, but the point is, there are many things that people use daily, and all of them can be used to constantly promote and support your brand. And what’s most important:

Regardless of what material is used to make the item, modern printing technologies allow them to be branded easily and affordably.

The most popular methods of product branding

There are several ways to put your company brand on virtually any surface. Modern technologies allow for the adding of any symbols and patterns to a huge variety of materials: plastic, metal, wood, leather, synthetic materials, fabrics, ceramics, and so on.

Here are the most popular printing methods:

  • Metal surface laser engraving,
  • Pad printing,
  • Serigraphy,
  • Offset printing,
  • Stamp printing.

In fact, most companies working in the field of printing or producing branded banners own equipment needed for all required materials. The key goal here is to make sure your corporate style is flexible enough and your logo looks good and clear enough on a stapler, a pencil, or a sign in front of a store. How to prepare branded products for printing – read here.

Top 8 not really obvious but obligatory stationery items for corporate branding

Many people think that by simply printing their corporate blanks with a black-and-white logo in the corner on some old ink printer, they have managed to completely deal with the issue of corporate branding. However, this is far from the truth. Let’s take a look at the eight most demanded and efficient products.

Corporate envelopes

Send documents to your customers and partners using not only corporate blanks but also branded envelopes. By doing so, you can significantly increase the process of letter reading as well as distinguish your envelope from among the dozens of similar white envelopes that the recipient receives.

The envelope format can differ depending on the paper size. The most common ones are С4, С5, С6/С5, and С6. You can easily find them in any printing house.

Mugs and cups

These are the most important instruments of any office employee. A cup of coffee allows you to start your working day full of energy. It is your employees’ best friend and companion during office hours.

However, a regular branded cup is not as interesting as a thermal mug. Hold a contest and give a cup to one of your lucky customers. The winner will always praise your brand in their circle, showing your logo. Other participants will also talk about you in social networks, thus increasing your level of brand awareness.

Notebooks, organizers, and planners

Though we are able to use a wide range of apps and software solutions to take notes and plan, paper notebooks remain very popular. People use them in literally every office. Give branded notebooks to your best customers and partners. This is a perfect way to remind them about your company and to always stay in sight. The most important thing is that your gift won’t be stuffed in a drawer. If the person who received your branded notebook doesn’t personally use it, they will simply give it to someone else, thus continuing to promote you and your brand. Craft notebooks with a stylish, unusual format, as well as heavy paper, leather binding, well-thought-out boxes, and a beautiful design. They tend to stand out, and having your corporate logo displayed will remind customers about your company, creating positive emotions.

 

 

Memory sticks

A portable USB storage device is convenient, useful, and cool. No doubt, the cost of purchasing and branding a batch of memory sticks will be higher than that of pens. At the same time, they will bring more value.

Imagine you are making a presentation about a new company product and preparing a set of promotional items, printed materials, and stationery – just a standard package. Add to it a branded memory stick with an electronic version of your presentation, including several extra files. You will not only attract more interest but also offer a practical item for each participant attending the event. That’s because a memory card is a convenient tool for everyday use. And people will always know who it was from. They will remember your company and share information about it with everyone around them.

Other useful products for branding purposes

The perfect solution is to use anything you can for branding. However, not every product can guarantee constant and efficient results. At the same time, there’s no need to go over your budget. However, the more stationery items with your logo that you produce, the brighter your overall image in the modern world of advertising and promotion. Here’s a list of the other five products which will increase the overall level of your brand awareness.

Business cards

These are probably among the most demanded and popular products for branding purposes. A business card should be bright, nice to touch, and memorable. Nowadays, one can find a huge variety of designer solutions in this field. Business cards printed on transparent plastic using UV technology are among the most interesting options. They look like something brought from a future world of incredible technologies.

Designing a business card? Check out our selection of creative business card design ideas for inspiration

Let’s sum it up

Branded stationery is one of the best ways to remind others about you and to constantly stay in sight. These are not just cute little things; they are necessary tools used by millions of people on a daily basis. If you really want to make your brand recognizable and popular, you must think about ways to establish corporate style in detail. The easiest and most convenient way to create your own corporate style is by using the Log aster online service. It is simple, fast, and affordable. Try it out now, absolutely for free, and see what your logo will look like on different surfaces.

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