Because of COVID-19, many companies need to refocus their attention on their online presence and digital marketing. This is especially true for companies in Chicago. Chicago is such a modern and thriving city that digital marketing is a must if you are to be found and succeed.

Even before the pandemic, surveys found that 59% of shoppers thought shopping on a mobile device is essential to them when deciding on a brand or retailer to buy from. Though it is still too early to give exact statistics for 2020, it is no surprise that it will probably go up much more by the end of the year.

If you want to know exactly how digital marketing can help you, read on. Below are the 4 most significant benefits that come from digital marketing. Although this is not a comprehensive list of digital marketing benefits, they are the most important.

4 Reasons Digital Marketing Matters

1. Branding
Let's face it. The world is full of great ideas and companies that sell many of the same products or services. What sets some companies apart from others is their environment. Branding allows you to sell your company, not just your products. If you can create reliable and clear branding for your company, more people will likely remember you and purchase your goods. Digital marketing is a great way to up your branding scheme. You can even tailor your branding to your intended audience to reach the maximum amount of people. Doing this on social media will especially allow you to reach new customers in a way that puts your best face forward.

2. Visibility
Visibility is everything. Chicago is a big city, and it is easy to get lost amongst all the other competitors. Good digital marketing helps you remain visible by visiting people on their phones and laptop. Make sure that people can find you easily by creating a digital marketing Chicago plan that is well branded, engaging, and easily accessed.

3. Access
Most people want open access, 24/7 that they can depend on, especially because of the pandemic. As your company and products are becoming more visible, you also give more customers access to your company, your goods, and your services. If you only offer a physical location, you cut off a lot of access to potentially interested buyers. Digital marketing gives your customers access all the time. Whether it's information about your company through an Instagram account or merchandise through your website, customers can always reach you. This gives you more opportunity to seal the deal, even while you sleep.

4. Stats
The only way to improve and get better is to see what's working and what isn't. That can be hard to do if you only have in-person marketing. Digital marketing, on the other hand, gives you plenty of stats to go off for improvement. You can easily see what's working and what isn't. Then, tailor your future marketing techniques to be more innovative and effective.

Final Thoughts It is a sink or swim world out there. Improve your company’s branding, visibility, access, and stats generation by focusing on your digital marketing Chicago techniques. The online world is the future, and your company needs to keep up.

IdeaSeat To create the best digital marketing technique, select a marketing firm you can trust. IdeaSeat is a leading group of marketers, designers, developers, and data heads that want to help you. As a digital marketing Chicago firm, IdeaSeat uses creativity and technology to design effective and targeted digital marketing campaigns. Call today for a free consultation meeting.