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Why is Performance Marketing More Relevant Than Ever Now

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alfred tyler
Why is Performance Marketing More Relevant Than Ever Now

One of the biggest hitches at the success of marketing is the leaking bucket. In marketing, the leaking bucket would be the situation where a marketer doesn’t know which of its marketing investment is paying back.

The problem had been persisting for decades until the marketing game was all shaken up by the unique concept of performance marketing. This concept has been brought into play even more after businesses faced unpredictable consequences of Covid-19 pandemic.

 

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alfred tyler
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