Driven by increased adoption of mobile channels, financial service players are constantly evolving every interaction: from innovative customer touchpoints to integrated journeys via the application, developing consistency of experience across digital and human channels.

Rethinking customer conversations

Chatbots continue their disruptions in various forms of customer engagement where the customer needs for enhanced UX - user experience is constantly bettered through a combination of Ai-NLP. To better customer communication, chatbots utilise a combination of NLP or natural language processing and artificial intelligence (AI) to provide relevant information to customers. Financial Service players have adopted them in various ways.

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