Fred D’Alessandro, the Founder and CEO of Diversified knows both and has learned how to deftly maneuver the unpredictable waters of the business world.

Formative years in business

In the early 90s, Fred D’Alessandro abandoned his comfort zone in pursuit of a new challenge, leaving his job as a broadcast engineer to venture out as an independent business owner and primary salesperson. Operating initially with a broadcast manufacturing business model, the modest team began shifting their focus more towards integration, an area of great interest for Fred and where he discovered his true passion for service.

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However, this desire to shift direction was not widely supported among the rest of the team who soon walked away from the endeavor, leaving Fred as the sole owner of a technology start-up in an industry surrounded by long-standing competition, where he had very little business experience and even fewer resources.

However, failure was not an option for him. Quite the contrary actually—as the odds stacked up against him, so did Fred’s personal drive to beat them. With a new team that wore every hat imaginable, they slowly started chipping away at the competition to develop a name for themselves amongst broadcast systems integrators. But that wasn’t enough.

Diversification in the new millennium

Witnessing the vast array of technology requirements his customers had, Fred knew he had to diversify their offerings. “I knew that in order to be the best, we had to provide more than just one piece of the puzzle,” he said. This set him venturing into audio-visual (AV) integration opportunities around the beginning of the new millennium.

Over the next twenty years, Diversified continued to grow and expand their capabilities and expertise, which now encompasses media and entertainment as well as AV, electronic security, IT, digital signage, medical integration, mission critical, emerging technology, managed services and more.

With an enhanced portfolio of expansive solutions and services and a growing global footprint to support a dynamic clientele around the world, Fred and his team set the stage for Diversified to deliver unparalleled offerings to the market.

Innovation, the new paradigm

The future is digital in practically all matters relating to information, communication and entertainment. Diversified’s mission is to enable that digital future—connecting people, technology, and experiences, where and when it matters most. Given the diversity of markets served and the different business drivers for each, Diversified partners with clients and specializes in the technology solutions needed to help drive their operations.

From connecting global enterprise teams to elevating brands with shoppers and enabling breaking news broadcasts and supporting crises management, the company today offers an unmatched and endless range of services that address needs using an array of innovative solutions and services.


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