Do you know 70 percent of the searches take place on the long tail keywords? The statistic reveals the significance of including long-tail keywords and the need to emphasize this SEO strategy.
What is A long-Tail Keyword?
Long-tail keywords are 3 to 4 words that are specific to the product or service you are providing. You can easily convert the consumers into customers by using them. The customers have already conducted enough research, and they are on the buying stage now. For instance, someone searching for the "price of Apple phone" has finalized the decision to buy the product while those searching "Apple phone" are just getting information about it.
According to the Maryland SEO firm, you can make the most of your SEO efforts and surge organic traffic on the website by including long-tail keywords.
Significance of Long Tail SEO
Google has been changing its algorithms very quickly, and you need to stay on the top. Short tail keywords get high-volumes while the long-tail ones should be product-specific. You need to include them due to the following reasons:
- Help Rank Shorter Keywords: Ranking short and single keywords is quite tricky. Therefore,long-tail keywords are the most preferred choice. They give the ranking of the short-tail keywords a boost.
- Optimize Blog Strategy: By including long-tail keywords in your content will pump up the content marketing. The SEO strategy will be more effective than before as per the Maryland SEO firm.
- More Competition: There is a lot of competition when you use short-tail keywords, which is not the case with the long ones. You don't have to put in a lot of effort in increasing the website ranking with short-tail keywords.
The Bottom Line
Include long-tail keywords due to the following reasons under a Maryland SEO firm's guidance and increase your website rankings.
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