Peek. Poke. Wink. Nudge. Wave. Rate. Ah yes, the little reminders of so many apps craving our attention. They’re like my two-year-old son, pulling at my pant leg yelling, “Daddy, look at me!” It’s hard to avoid push notifications, which is why so many mobile phone users are saying “no” to no-tifications. According to a recent Deloitte survey, 47% of mobile phone users reduce/limit their usage by “…turning its functions off.” So as users shut off their notifications, how, as marketers and app developers, can you leverage this powerful tool as you vie for screen time with other applications? Here’s my list of rules to keep your app’s push notifications from the dreaded “off switch.”
- Limit notifications – So you just created the next big mobile application, and you want to keep the user engaged, but there’s a fine line between engagement and enragement. Unless you’re building a messaging app, it is advisable to keep push notifications down to a maximum of once per day. Just enough to be a friendly reminder, but not too much to trigger a complete shutdown.
- Keep notifications relevant – I’m a huge baseball fan and my sports app knows this by keeping me updated on the latest scores and stats. However, once in a while I’ll get a random notification about NASCAR or the WNBA. It’s not annoying to the point where I would move to a new sports app, but it’s annoying nonetheless.
- Use geofencing/location-based marketing effectively – According to Localytics, location-based push notifications have a 40% click-through rate. In my personal experience, TripAdvisordoes a great job with this. If I’m in a new city or town, TripAdvisor will send me alerts
- If all else fails, don’t forget to update your mobile app regularly – So your app’s notifications have been turned off by the user? Bummer. Ah, but there is still one trick up your sleeve to stay relevant and keep the user engaged – regular updates. If you read my last post about mobile app retention, you’ll know that the most successful apps average between 1-4 updates per month. Updating your mobile app isn’t just about new content, format or styles, it’s about engaging the user to take the updated app out for a spin. If your push notifications have been turned off, the user will most likely still receive a notification from the app store (iOS or Android) that your app needs updating.
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With millions of apps looking to capture the precise market in diverse niches, the major question is “How to find success?”.
As smartphones and tablets are reaching every corner of the globe by overtaking laptops and computers, it is key to capture this rising market to be successful in the long run.
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5G technology will bring the change in mobile app development.
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Are you finding yourself wondering ‘I have an idea for an app’ too frequently lately, or, think ‘How to start an app’ might be a question you would love to explore?
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In the year 2020, the strategies one uses to grow their business and advertise is a lot different from years past.
Although these venues are still being utilized today (especially the internet), the newcomer in this regard is without a doubt - mobile applications.Mobile applications have quickly become a must-have for any business venture - no matter how big or small.
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Advantages of a mobile application for your businessConnecting On A Personal LevelMobile app development enables you to directly communicate with your customers on a personal level.
This is an unprecedented sales tactic that was previously impossible to achieve.
Their age, demographic, race, individual preferences etc, all can help get a clearer idea on who their customer base is.
Many of us are walking around with some kind of mobile device on us, whether it’s an old flip phone or an iPhone 6S Plus.
There are over two million apps available on both the iOS App Store and Google Play Store, which means there are plenty of options to choose from when you’re deciding what your next mobile app should be.1) What Problem Will Your App Solve?Your first step should be to try and understand what problem your app will solve.
Do you want to save time?
Are there already similar apps in existence?
Use these ideas to help you refine your app before investing too much time and money into it.3) Is It Scalable?Starting a mobile app is great.
However, keep in mind that even if your app idea is incredible and everyone loves it (and that’s a lot of ifs), if you don’t build it with scalability in mind, you might want to look at another option.
