Christmas, a time of merrymaking and a time for the family. It also happens to be a time for getting great discounts on everything right from electronic gadgets to clothes. Festive season discount makes Christmas one of the best times to go shopping for mobile and web apps.

Surging demand for mobile apps and web apps

The surge in demand for mobile and web apps can be attributed to the changing consumer behavior. Although the overall growth story of the internet remains intact, there is a shift in terms of the devices used by the customers for consuming the internet.

Mobile internet is the preferred mode of internet consumption today and this has led to a rise in the demand for mobile apps and PWAs (progressive web apps).

Chart - Daily hours spent with digital media per adult user, USA

According to a research by eMarketer, people spend around 90% of the mobile internet time on mobile apps.

This statistic underscores the importance of mobile apps. It also speaks volumes about the fact that companies today need to build custom, responsive apps and not just depend upon mobile websites.

Chart - Average daily time spent in-app vs. browser, US, 2018-2022

The app builders are not taking any break and there are around 100, 00 new apps being launched on the Google play store every month.

Latest trends in mobile and web app development


PWA (progressive web apps) are websites that give the user an experience like a native app. The major benefit of a PWA is that the user does not need to install a PWA onto the mobile device. The users can just save the PWA on their home screen and launch it like an app whenever they want to access the PWA. This solves the problem of memory management for the user.

According to a study, around 53% of the users will leave a website if it takes more than 3 seconds to load. This is where a PWA comes to the rescue, as it is light to load, thus improving the user experience many folds.


Emerging cross-platform technologies like React native and Flutter are helping the developers in building hybrid apps with ease. Unlike native apps, the hybrid apps are platform-independent, meaning that they can run on both iOS and Android platforms easily. This happens to be a major positive, as one does not need to build separate apps for iOS and Android. The cost-effectiveness of hybrid apps is providing a boost to app development.

Internet of Things (IoT) Apps

It is forecasted that by 2030, there will be an estimated 50 billion IoT devices beeping all over the world. According to a Particle report, the IoT industry is going to have an economic impact of $11 trillion by the year 2025.

IoT is the term defined for the growing network of devices that are connected to the internet. The main purpose of these devices is to provide an enhanced level of convenience and automated control to consumers. The massive rise of IoT devices has opened up new horizons for app developers. These IoT devices need mobile apps to let the users control various devices like refrigerators, home security systems, and thermostats. The rise in IoT devices is thus coupled with the rise in the requirement of mobile apps for these devices.

As mentioned in the below chart, the global IoT market will reach the figure of $194 billion by 2020 and $143 billion of this figure will come from mobile apps by availing of Christmas 2020 discounts.

5G Technology

The rollout of 5G technology is on the cards in the near future. It is expected that the 5G network will reduce the latency by 90%, thus helping to boost network efficiency and traffic capacity.

The penetration of 5G networks will broaden the dimensions of mobile apps. Thus, allowing the developers to add new and exciting features to mobile apps without affecting their performance.

Wearable devices

Wearable technology has proven to be a breakthrough in the market. Fitness bands and smartwatches have opened up a whole new world of possibilities for app developers. The wearable devices market was valued at around $24.5 billion in 2019.

The wearable have changed the way that mobile apps are developed today as the developers have access to a new platform on which they can communicate with the users. You can certainly get some great Christmas 2020 discounts for wearable app development.