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Anthony Constantinou CWM Explain Fundamentals of SEO for the local markets

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Anthony Constantinou
Anthony Constantinou CWM Explain Fundamentals of SEO for the local markets

With the Google algorithm changes in place one of the areas’s most impacted is the Local SEO market which is growing at a rapid pace. One of the most notable changes is the removal of Google Places for Google+ listings. Anthony Constantinou CWM FX says, Despite these changes having been introduced the basics of getting sites ranked in the search engine listings remain the same. In all there are three processes involved to rank a local site.  These steps are listings at local sites, optimization and of course building links through citation websites.

Listings: To have a site ranked with local listings it is essential to first have them optimized and listed with the major search engines which include Google, Yahoo and Bing etc. Once this procedure is accomplished you have to add detailed information in the content which includes images, videos as well as contact links and other relevant details.  The better and more detailed the information the better will your rankings be and you need to ensure that you insert the keywords and key phrases in a natural way   so that it appears to be a natural part of the content without appearing as spam.

Optimization: The next step to improve a site’s ranking for local listing ranks is by making the site user friendly and well optimized with keywords and key phrases. This would involve placing keywords within the text of the body, within the web pages and the URL and using photo alt tags. After the website is optimized it should be easy to navigate and user friendly with a site map for reference. Ensure there are no broken links or images at the site. For those who use WP they can also use additional plug-ins to enhance the visitor experience.

Citation building: A great way to improve local listings in an organic way is through the use of citation sites. There are specific websites that serve as Citation building sources like Citationmachine or Zotero with numerous others that you can submit to. Before submitting any details of your business you have to ensure that the same information is shared with the major search engines. This makes it easier for the search engines to connect up with your citation listings and helps in rankings as well as reviews.

Of course implementing the task of listing your site with the various citation websites present out there can be a tedious process and there are companies that offer local SEO services which can execute the task. Once you decide to utilize the services of a professional company offering this type of service you need to do a background check on the company and ensure they offer quality services.

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Anthony Constantinou
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