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Digital Marketing Trends In 2020

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alucy brown
Digital Marketing Trends In 2020

 

Digital marketing is an important aspect of any kind of business, company or brand. As times are changing, the importance of a social media or digital presence for a particular business, company or brand is increasing day by day. It hardly matters in which industry one’s brand, business or company is in or what kind of services or products they have to offer, digital marketing will always be important in order to grow. Since digital marketing is particularly important for all brands, businesses and companies, it is also essential that people keep a track of the different digital marketing trends that pop up every year. 

Previously, having a website and a Facebook account was all that was needed. But now, due to the fast change in the evolution of the digital landscape, it is becoming extremely hard to keep up on one’s own. In the present world scenario, there are hardly any businesses that are successful without a digital presence. This year, many new digital marketing trends have come to the fore, which made the marketers adapt accordingly so that they remain on the top. In order to be one of them, it is advisable that a person hires a marketing agency in Jeddah as well as other places in the world.

Another reason why it is important to hire a digital marketing agency in Jeddah or anywhere in the world is the fact that it allows the different brands, businesses and companies to remain up to date with regards to the digital marketing trends that continue to pop up. This is because hiring a digital marketing agency will help the brands, businesses and companies to grow more as the agency will have the basic ideas as to what would be beneficial for the business, businesses and companies.

Few of the digital marketing trends that have come to the fore in the year 2020 are mentioned below.

  • The importance of Facebook has peaked. Nowadays, the younger generation have been seen to prefer the more visually appealing and interactive social media or digital platforms. It is clear that Facebook has started to already lose its ground with the younger generation. Thus, it is important that marketers decide who their target audience is, as Facebook might be unsuitable for some campaigns.

 

  • The popularity of Instagram keeps on growing. It has become one of the most rapidly growing digital platforms and most importantly, it has been successful in targeting the youth. Facebook is seen losing its relevance and has started to be known as the digital platform for old people.

 

  • Chatbots have started to dominate customer service. They are a kind of AI (artificial intelligence) software that act as a virtual concierge by communicating with the customers and helping them achieve their respective goals. They are known to naturally interact with the humans through the usage of text chat windows.

 

  • The importance of usage of videos have become extremely important this year. If a business, company or brand is not using this interactive feature and getting on board with video marketing, they cannot compete with others. The power of video has become much higher than text-based content, especially when it comes to trying to sell different products and services online.

 

  • Personalisation of emails has also increased. Email marketing is very important as emails still remain a vital channel of communication. It is still being used for personal, commercial, industrial, legal, scientific, and academic purposes. However, like everything else, email marketing is also evolving. Nowadays, it is not just the generic marketing emails that are effective but also the ones that are a combination of automation and personalisation.

 

  • Posting interactive content such as quizzes and polls, augmented reality ads, 360 degree videos, and anything else that allows people to click on, swipe or interact with online, have helped in educating the buyer to a great extent.

 

There are many other trends that have surfaced over the months. It is important that a business, company or brand is aware of all these things in order to be ahead of others in the same industry. This can be achieved easily by hiring a digital marketing agency in Jeddah as well as other places in the world.

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