Search Engine Optimization (SEO) is a process that aims at improving the visibility of websites on major search engines like Google, Yahoo, and Bing. The process does this by increasing the number of links that point to a given website from other websites. In layman's terms, SEO improves the popularity of the target site by improving its rankings in search engines. But what exactly is the role of good content in SEO? It defines how trusted or authoritative your website is.
How can good content help you achieve your goals in SEO?
Good content helps in increasing the visibility of your website on search engines. When a user types in a search query in the search field of a search engine like Google or Yahoo, he/she will be directed to the page that contains the relevant information based on the keywords used for searching.
If the page he/she is visiting has good content, it will be indexed by the search engines and this will result in easy traffic. Search engines will give more credit to sites with good content and they are more likely to rank them higher in search results.
In short, the importance of content is as great as the importance of a well-designed website. If a site contains poor quality content that is not indexed by search engines, then the visitor will have no way of knowing whether the site is good or not. But if the content of the site is well-written, well-organized, containing relevant keywords, the search engine user will find your site by typing a specific keyword and the result will be displayed on the first page of the search results.