Title and meta description are two separate pieces of HTML code that is found on every page of the internet. They must be unique and make sure they are not too short or too long. The use of accurate keyword phrases for each page and not stuffing keywords too much, are the simple rules to follow. However, the well-written title and meta descriptions drag more traffic to your website.
Therefore, the google shortens or truncates a majority of page titles and meta descriptions. This happens due to the lack of understanding about how Google Search engine pages work. So writing a user-friendly and tricky title and meta description is important. Since the ages, we are stemmed with the same old-belief that google considers character limits of “70” for title and “160” for meta description.
What is Page Title?
A page title is a text in a single line that you can see in search engines, when bookmarking a page and on a tab on your browser. These are usually a short description of a linked page. However, there are not many rules regarding the length of page titles. But the title should be in between 65 to 70 characters including spaces. More than that length of titles is shortened by Google.
The page title of HTML Code looks like
<title>This is a title</title>
For example;
<title>what is the importance of page title and meta description for SEO?</title>
What is meta description?
Meta Description is the short description of the page. It summarises the content when you click on the page link on SERPs. The meta descriptions of 160 character limit look appealing.
Like page titles, meta descriptions are also written in HTML code
The meta description tag looks like
<meta name=”description” content=”This is a meta description of a page”>
For example;
<meta name=”description” content=”Learn how to write meta titles and meta descriptions, to increase your click-through rate from Google’s search results pages”>
The importance of page title for SEO
Title gives users a quick perception about the content on a web page. This is the primary piece of information that attracts the user where to click on the search engine pages. This is why “TITLE” is the important part of SEO. So, try to maintain a descriptive and unique title.
Tips to create tricky titles
- Maintain a brief and descriptive title which is relevant to the content on your web pages.
- Do not repeat the same keywords multiple times.
- Do not repeat titles.
The importance of Meta Description?
The meta description provides a brief summary about the content on the web page. Search engine also uses meta description of page in search results snippets which appear below the page title.
Tips for creating meta description
- Initially, every page of your website must have a meta description.
- Create high-standard descriptions which describe your page exactly.
- Each page of your site should consider different meta descriptions.
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They extend high-quality link building service too that helps companies to establish their online authority.
Moreover, the experts providing SEO Houston service make sure to build your brand name through authoritative websites.Even Google Search Engine has also stated that linking high-quality links to your site improve its search rankings.
The SEO Houston experts focus on the high-quality authoritative links that will attract qualified user traffic to your website.
This will help in boosting your Search Engine rankings too.Determining the Quality of the WebsiteLink building not only links two websites but also provides an insight into the Search Engines that how many people are actually linked to your website’s page.
As Google’s PageRank Algorithm analysis that how many other websites have established a link with your website and determines which webpage is trending higher.
Nowadays, it is quite understood that it’s hard to rank a webpage on search engines.
There are dozens of algorithms that are necessary to be followed or else, your page is neglected for being indexed.
So, consider going through the below-mentioned on-page SEO mistakes with their solution to rank your web pages on search engines.
At present, if you are stuffing your target keyword multiple times then the search engine will indicate your page as less satisfying for the searcher.
Both have their qualities that affect the search results.
Knowing the fact that these two are known to be the best on-page SEO activities from years.
To put it simply, it is to assess your SEO performance and consequently devise result-focused solutions to get better at what you are doing.
Besides, SEO is not a limited tactic; rather, it has three aspects.
Therefore, while doing the analysis, you have to inspect the SEO campaigns focusing on:On-page SEOOff-Page SEOTechnical SEOSEO Service help you get an error-free SEO analysis report to let you know the grounds missing in your SEO strategies.
On clients’ demands, the SEO experts not only indicate the underlying issues like what’s causing a drop in ranking.
But also create fruitful SEO solutions.
Why go for SEO evaluation?While leveraging SEO, every person thinks that the selected approach and devised strategies are perfect and you have worked out your best.
Complete SEO for BeginnersTable of Contents [hide]1 Complete SEO for Beginners2 What is SEO?3 What are the keywords?4 Types of keywords 5 Benefits of SEO6 Types of SEO?6.1 On-page SEO6.2 Off-page SEO7 Blog Commenting:8 Guest Blogging:9 Image Submission Sites:10 Blog Directories:11 Testimonials:12 Social Media Marketing:13 Infographics:14 Videos:15 Question and Answer platforms:16 Bookmarking sites:17 Final ThoughtsWondering what is SEO all about?What are the different types of SEO?How to perform SEO for your website?Whatever question you have in your mind, all will be answered in this post.So, what are you waiting for?Let’s dive in.What is SEO?SEO stands for Search Engine Optimization.It is a process of optimizing your individual website content and overall website so that it will be visible in search engines.The whole purpose behind SEO is to make your site rank for the targeted keywords and improve overall brand value.Now you must be wondering what are keywords.Let’s have a quick look.
What are the keywords?Keywords are the word or combination of words that people type in Google to get to know more about something.For example:You want to know how to start a blog.So, you will be typing – “how to start a blog” on Google.Right?Here, how to start a blog is the keyword.Now imagine you have written a post around the same topic.
So when people search for this term, your post should come to the SERP.It should rank on the first page, even in the top 3 positions if you want better traffic on your site.Types of keywords Short Tail Keywords: These are the one word or two words in length.Example: Mobile, Android mobileThese keywords have very high search volume but very high competition.Long Tail Keywords: These are comparatively longer phrases.Example: Android mobile under 10000These keywords have comparatively low search volume but less competition.LSI keywords: LSI stands for Latent Semantic IndexingThese are the keywords that have co-relation with the primary keyword.Example: best smartphone under 10000Benefits of SEOSEO is a must if you want to increase the visibility of your site in SERP.Here are some of the benefits of SEO.It will help to rank your content for targeted keywordsIncrease your site visibilityBuild your website authorityBoost ConversionsIncrease your brand awarenessTypes of SEO?Generally, there are two types of SEO.On-page SEOOn-page SEO is all about optimizing the content within the website.Keywords are the primary things that you should focus on while doing on-page SEO.While writing content for your site, you must target at least one primary keyword so that it can rank for the relevant keyword in the SERP.So before start writing a post, do some keyword research and find out the main keyword (Longtail) with some LSI keywords.Write a well-researched post using this keyword and publish it.How to do on-page SEO?SEO Title: Use the target keyword in SEO titleMeta Descriptions: Use target keyword in Meta descriptionHeader Tags (H1-H6): Utilize H1-H6 heading properlyOptimize Images with proper alt tag: Compress images and use keyword in the alt tagKeyword Density: Use the primary keyword in the first 100 words and the last 100 words.Sprinkle at some more places along with LSI keywords.Page Speed: optimize page speed using some caching pluginInternal linking: Do the interlinking of relevant contentSite Maps: Use sitemaps so that search engine can crawl your site betterOff-page SEOOff-page SEO is all about optimizing the content outside the website.Backlinks are the primary things that you should focus on while doing off-page SEO.Backlinks are simply the links that point to your site by other sites.Links can be to your domain or the individual pages.Backlinks can be categorized into two partsDofollow: These are the important links that passed link juices to your site.Nofollow: These links do not pass link juices to the target website.It is recommended to have a mix of both types of backlinks.Different ways to do off-page SEO and build backlinks.Blog Commenting:Blog commenting is the simplest way to get backlinks to your site.Moreover, it will help you to let people know about your blog and bring some traffic.All you need to go to some website in your niche, read the posts, and comment with relevant feedback or any query.Guest Blogging:This is the most popular way to get backlinks.Guest blogging is all about posting content on other blogs with your site link.To start with guest blogging, you have to find the sites which accept guest post and then ask them for that you want to do a guest post.If they approve it, then you need to write content and get published.This will not help you with backlinks but also increased traffic on your site.Image Submission Sites:There are several image submission sites that you can use to submit the image to build backlinks and more site exposure.Pinterest is one of the most popular image sharing sites these days.Blog Directories:You can also submit your site links to the relevant blog directors.
It will also help you with backlinks and traffic.Testimonials:Some websites keep looking for a testimonial from the high authority sites to build trust with their audience.If you have some authority, then you can easily get backlinks by giving testimonials on websites.Social Media Marketing:Social media is at boom.If you want to promote your website then Social media marketing is a must.
Apart from organic traffic, there cannot be another better option than social media.Facebook, Twitter, Instagram, LinkedIn are some of the best platforms to get started with.Infographics:Plain text could be boring sometimes.You can create some impressive infographics to depict your content in a minimal way possible.People would be interested to link to your infographics in their content.Alternatively, you can submit your infographics on specific websites.Videos:The trend of videos is increasing because videos create better user engagement.Even Google ranks content higher which has embedded relevant videos as compared to the content that does not have any video.Moreover, YouTube is the most used search engine after Google.You can create your YouTube channel and publish informational videos to bring more traffic to your site.Question and Answer platforms:You can start the following question and answer platform like Quora.Quora is the most widely used platform to ask questions and answer the questions.You can find the relevant questions to your niche and reply with your post link.This way you will be able to get backlinks as well as some targeted traffic to your site.Bookmarking sites:You can also take advantage of bookmarking sites like Medium, Reddit, etc.
for more social bookmarking sitesFinal ThoughtsThis is all related to SEO.
An SEO tactic is considered as White Hat if it has the following features:
It conforms to the search engine's guidelines.
It ensures that a web page content should have been created for the users and not just for the search engines.
It ensures availability of useful content on the web pages.
Redirecting users from a page that is built for search engines to one that is more human friendly.
Serving one version of a page to search engine spiders/bots and another version to human visitors.
